Senior Product Marketing Manager: GTM
G+D Netcetera
About the role
Senior Product Marketing Manager – FinTech (Austria)
Location: Vienna, Austria (Hybrid/Remote options available)
Salary: Starting at €75,000 gross per year (competitive package with performance bonuses, benefits, and professional development opportunities)
About the Company
We are a fast‑growing, market‑leading fintech firm headquartered in Austria, delivering innovative digital banking, payments, and data‑analytics solutions to B2B clients across Europe. Our mission is to reshape the financial services landscape by combining cutting‑edge technology with deep industry expertise.
Role Overview
As Senior Product Marketing Manager, you will be the strategic bridge between product, sales, and the market. You’ll design and execute sales‑enablement programs, craft compelling marketing collateral, and partner with cross‑functional teams to launch new products that accelerate revenue growth.
Key Responsibilities
| Area | What You’ll Do |
|---|---|
| Strategic Planning | • Define go‑to‑market (GTM) strategies for core and new fintech products. • Align product positioning with market trends, competitive landscape, and customer needs. |
| Sales Enablement | • Build and maintain sales playbooks, battle cards, objection‑handling guides, and demo scripts. • Conduct regular training sessions and workshops for the sales force and channel partners. |
| Content & Collateral | • Produce high‑impact assets: whitepapers, case studies, datasheets, webinars, videos, and pitch decks (German & English). • Ensure brand consistency and regulatory compliance across all materials. |
| Product Launches | • Lead cross‑functional launch plans (product, sales, legal, compliance, CX). • Coordinate launch events, webinars, PR outreach, and digital campaigns. |
| Market Intelligence | • Monitor fintech trends, competitor moves, and customer feedback. • Translate insights into actionable product enhancements and messaging updates. |
| Stakeholder Management | • Partner with product owners, engineering, legal, finance, and senior leadership. • Communicate progress, risks, and results to internal and external stakeholders. |
| Performance Measurement | • Define KPIs (pipeline contribution, win‑rate, content usage, campaign ROI). • Report on the impact of marketing initiatives and continuously optimize. |
What You Bring
| Requirement | Details |
|---|---|
| Experience | • 5+ years in B2B product marketing, preferably within fintech, payments, or financial services. • Proven track record of driving revenue growth through effective GTM and enablement programs. |
| Technical Acumen | • Strong understanding of fintech ecosystems (open banking, APIs, digital payments, data analytics). |
| Communication Skills | • Excellent written and verbal communication in German and English. • Ability to translate complex technical concepts into clear, compelling messaging. |
| Stakeholder Management | • Demonstrated ability to influence senior leaders and collaborate across matrixed teams. |
| Analytical Mindset | • Comfortable working with data, dashboards, and reporting tools to measure impact. |
| Tools | • Experience with CRM (Salesforce, HubSpot), Marketing Automation (Marketo, Pardot), CMS, and design tools (Canva, Adobe Suite). |
| Education | • Bachelor’s degree in Marketing, Business, Finance, or related field (MBA or equivalent is a plus). |
What We Offer
- Competitive Compensation – Base salary starting at €75,000 gross + performance‑based bonuses.
- Benefits – Private health insurance, pension scheme, generous vacation policy, and flexible working hours.
- Professional Growth – Continuous learning budget, conference attendance, and internal mentorship programs.
- Dynamic Environment – Work with a high‑performing, multicultural team in a fast‑moving fintech ecosystem.
- Location Flexibility – Modern office in Vienna with hybrid work options.
How to Apply
- Prepare a concise CV (English) and a cover letter (German or English) highlighting:
- Your most relevant fintech product‑marketing achievements.
- Specific examples of sales‑enablement programs you built and their impact.
- Submit your application via our careers portal: careers.fintech‑company.at
- Reference the job code J‑18808‑Ljbffr in the subject line.
We thank all applicants for their interest; only candidates selected for an interview will be contacted.
Join us and shape the future of finance!
Requirements
- Over 5 years of experience in B2B product marketing
- Experience in fintech
- Excellent stakeholder management skills
- Excellent communication skills
- Proficiency in German
- Proficiency in English
Responsibilities
- Develop sales enablement programs
- Create impactful marketing materials
- Collaborate on product launches
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