Senior Product Marketing Manager

About

Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world's health data secure, accessible and actionable, we provide critical data solutions for organizations across the healthcare ecosystem - including providers, health plans, researchers, and life sciences companies. From fulfilling a single patient's request for their medical records to powering the AI revolution in healthcare, Datavanters are building the future of how data is connected and used to improve health.

By joining Datavant today, you're stepping onto a driven and highly collaborative team that is passionate about creating transformative change in healthcare.

What We're Looking For

We're looking for a strategic and hands-on Senior Product Marketing Manager to lead how Datavant positions and brings its life sciences data platform to market. You will translate complex, technical offerings across data sourcing, privacy, linkage, and real-world evidence into clear, compelling narratives, while driving end-to-end go-to-market strategy. In a lean, cross-functional environment, you'll partner closely with Product, Sales, and Marketing to shape messaging, influence roadmap, and deliver impactful launches that drive growth.

What You Will Do

• Lead the strategy, positioning, and go-to-market execution for Datavant's data connectivity products.
• Own the end-to-end product marketing function, including messaging/positioning, segmentation, launches, sales enablement, and market intelligence.
• Partner cross-functionally with Product, Sales, and Solutions leadership to translate complex offerings into clear, differentiated value propositions for customers across healthcare, life sciences, and ecosystem stakeholders.
• Drive category leadership by shaping narratives around data connectivity, privacy-preserving linkage, and real-world data.
• Establish repeatable GTM processes and ensures tight alignment between product strategy and revenue outcomes.
• Act as the voice of the market internally and the voice of the product externally.

In this role, you can expect to:

• Define and evolve Datavant's product positioning, messaging, and narrative across key customer segments and verticals
• Lead end-to-end go-to-market strategy for new products, features, and partnerships
• Partner with Product to influence roadmap based on market needs, customer insights, and competitive dynamics
• Enable Sales and Customer Success with clear value propositions, content, and tools that drive pipeline and expansion
• Develop and maintain deep understanding of customers, buyers, and competitors to inform strategy
• Drive category creation and thought leadership in data connectivity, interoperability, and privacy-preserving data exchange
• Establish and operationalize GTM processes, ensuring consistency and quality across launches
• Track and analyze performance of messaging and launches, iterating based on data and feedback

What You Need to Succeed

• 5-7 years of experience in product marketing, with leadership experience in B2B technology or healthcare/data platforms
• Proven track record of leading successful go-to-market strategies and driving measurable business impact
• Strong ability to translate complex technical products into clear, compelling messaging
• Experience collaborating with and influencing cross-functional leaders across Product, Sales, and executive leadership in a fast-paced environment
• Deep customer empathy and experience conducting market, user, and competitive research
• Exceptional written and verbal communication skills
• Familiarity with healthcare, life sciences, data infrastructure, or privacy-preserving technologies is strongly preferred
• Analytical mindset with comfort using data to inform decisions and measure success

Additional Information

• The estimated total cash compensation range for this role is: $96,000—$120,000 USD
• This job is not eligible for employment sponsorship.
• Datavant is an Equal Employment Opportunity employer committed to diversity and inclusion.
• Reasonable accommodations are available for individuals with disabilities during the employment process.
• Various health screenings and vaccination requirements may apply depending on client and state regulations.