Senior Project Manager Digital Marketing (m/w/d) in Neckarsulm in Niederdorla

About Us

You don't just ask "Who, how, what?", but also know the "Why, for what reason, why?": Then you are exactly right in our team. With us, everything revolves around the customer and their needs. Together we develop concepts, ideas and strategic insights, because we know yesterday, know what's happening today and show what will be important tomorrow! From image to market and purchasing behavior developments to customer satisfaction – customer centricity is our DNA. We actively drive the transformation to an insights-driven company and lay the foundation for becoming better every day. Our collaboration with other departments is close, our hierarchies are flat and communication is always on eye level.

Responsibilities

• Development and implementation of holistic campaign-based target group activation concepts
• Target group-specific customer journey conception as well as touchpoint control and evaluation for a best-in-class customer experience and increase in customer experience
• Strategic further development and international roll-out of Lidl Plus activation and personalization concepts in cooperation with our app development team and country organizations
• Conception of needs- and campaign-based communication (e-mail, push, etc.) based on purchasing behavior, preferences and key figures
• Analysis and evaluation of target group activations, including derivation of insights and recommendations for action
• Management of cross-functional international teams within the matrix organization, e.g. Marketing, Brand, Purchasing, and contact person for stakeholders, countries and top management

Your Profile

• Several years of sound professional experience in the field of Digital Activation/ Customer Relationship Management / App / E-mail Marketing, digital campaign management, preferably in the retail, food, e-commerce or consumer goods environment
• Proven track record in the professional management of complex target group projects/campaigns, both conceptually and in implementation and success measurement
• Sound, professional project and stakeholder management skills in a demanding and dynamic environment
• Strategic mindset with pronounced expertise in data analysis, reporting and the evaluation of complex key figures
• High resilience and a "doer mentality"

We Offer

Lidl values that your start is worthwhile! Therefore, you will benefit from an environment in which you can drive innovation: Our onboarding program prepares you for your task – and a personal mentor ensures that you settle in well in the job, in our organization and the region. This way, you will find your way around quickly – and you can discover the targeted development programs and management training at our headquarters for yourself right from the start. We recognize the diverse needs of our colleagues and develop solutions for reconciling work and private life. In addition, there is a company car that can also be used privately.

Your contact person in recruiting: Nina Leitz