Senior Social Media & Influencer Marketing Specialist (w/m/d)

About Us

Quality in every moment starts with YOU – as an international fashion player, we are in a highly dynamic work environment. Perfection, zeitgeist, innovation, and sustainability are our central driving factors. Become part of the CALIDA Family and shape the textile future of tomorrow with us.

Your Role

• You develop and are responsible for our influencer marketing strategy and translate it into effective campaigns
• You develop strategic influencer marketing concepts based on campaigns, always-on topics, and target group insights
• You identify, develop, and manage strategic relationships with influencers and content creators and build long-term, scalable partnerships
• You define suitable creator profiles, briefings, content formats, and cooperation models based on brand fit, target group relevance, and performance potential and ensure that creator content is usable across channels
• You plan, manage, and optimize paid social campaigns (Meta, Instagram, Pinterest) including budget responsibility and performance management
• You are responsible for media plans, budget allocation, and continuous optimization along central KPIs
• You analyze performance and target group data and prepare them in reports and dashboards
• You develop creative briefings in close collaboration with marketing and content creation
• You ensure timely campaign activation and continuously identify new marketing approaches and optimization potentials for performance improvement
• You recognize and evaluate trends, test new approaches, and continuously develop our activities

What We're Looking For

• You have completed vocational training or a degree in marketing, communication, media, or a comparable qualification
• You have several years of professional experience in influencer marketing, social media marketing, paid social, or digital marketing – ideally in an international environment or an agency
• You have sound experience in planning, implementing, and optimizing influencer and creator campaigns as well as in building long-term partnerships
• You have experience in developing influencer marketing concepts, creator briefings, and cooperation strategies
• You have a very good understanding of paid social campaigns (Meta, Instagram, Pinterest) and their functionalities
• You have experience in media planning, budget allocation, campaign setup, and performance optimization along defined KPIs
• You are proficient with social media platforms and understand target groups, trends, and best practices
• You have a good understanding of creator rights, buy-outs, whitelisting, partnership ads, and paid amplification
• You understand influencer marketing not just as a posting cooperation, but as a strategic lever for brand building, community, content, and performance

CALIDA as an Employer

As one of Europe's leading lingerie brands, CALIDA has focused on sustainability since its founding in 1941 – long before it was cool. Because sustainability shouldn't be a trend, but a promise. That's why we still pursue the goal of producing the best quality today. In every single piece, for every day, for every night, for big and small. For us, making the best lingerie also means not producing it at the expense of future generations. Achieving this future-oriented goal requires you, us, everyone in this world who wants to make a difference together.

Your Benefits

• Flexible working hours with mobile / remote working
• Professional and personal development opportunities: Cost contribution for further training for professional development
• Cost coverage of KTG & NBU premiums
• Free parking for all employees at the headquarters as well as subsidized meals in our staff restaurant Yellows.
• Experience unforgettable moments at our regular CALIDA Yellow's Apéro and at our unique Christmas party
• Attractive employee discounts at our brands as well as regular ramp sales

Your New Workplace

CALIDA AG Bahnhstrasse 40 6208 Oberkirch

Your Contact

Ms. Michelle Catalano Senior HR Business Partner

michelle.catalano@calida.com +41 41 925 42 16

Are you looking for more than just a job? At CALIDA, we don't create positions, we shape careers. Your skills and passions are in demand here. Let's write the next success story together and apply now.

Our Recruitment Process:

We offer a transparent and personal recruitment process that focuses on your skills and personality.

1. Digital Check-in (1 hour): Start your journey with a digital interview via Teams. Here you can get to know us and learn more about your potential role with us, comfortably from home.

2. Personal Meeting at Headquarters in Sursee (2-3 hours): After a successful first interview, we will invite you for a personal meeting at our headquarters. Dive deeper into the position, get to know the team personally, and get an insight into our inspiring work environment with an office tour.

We only review applications submitted through our career page. For this vacancy, we cannot consider candidate profiles from recruitment agencies.