Senior Paid Media Specialist

About Us

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.

Benefits

Some of What’s in it for You!

• Paid Personal Days
• Generous Benefit package
• Employee Assistance Program
• Employee Loyalty Reward Program
• Generous welcome gift
• Company events
• Free Gym Access
• Free Parking
• Day Off On Your Birthday
• Discounts

The Role

We are looking for a performance-driven Senior Paid Media Specialist to own and drive our digital acquisition strategy across Paid Search. This role is highly hands-on and focused on driving performance through campaign execution, optimization, and scaling. Reporting to the Manager of Paid Media & SEO, this role will play a key part in managing and growing our Paid Search program, while supporting broader paid media efforts as needed.

Responsibilities

Some of what you'll do:

Paid Search Execution & Performance Ownership (70%)

• Own the day-to-day execution and performance of Paid Search campaigns (Google Ads: Search, Shopping, Performance Max), including campaign builds, optimizations, and scaling.
• Actively manage campaign structure, keyword coverage, bidding strategies, audience signals, and feed-based activations.
• Monitor performance daily and implement optimizations to improve efficiency and scale (ROAS, CPA, CPC, conversion rate).
• Identify and execute opportunities to drive incremental growth through campaign expansion, query mining, and segmentation.
• Manage and adjust budgets across campaigns based on performance and business priorities.
• Work closely with internal teams (E-commerce, Merchandising, Creative) to ensure alignment between campaigns and on-site experience.
• Support paid social and other channels on an ad hoc basis when needed (testing, peak periods, coverage).

Performance Analysis & Optimization (30%)

• Analyze campaign performance to identify trends, issues, and opportunities for improvement.
• Translate data into actionable optimizations within campaigns (not just reporting).
• Support testing initiatives across bidding strategies, campaign structures, and audience signals.
• Ensure data accuracy across platforms (Google Ads, GA4) and understand differences in reporting.
• Contribute to performance reporting with clear, concise insights.

Qualifications

Some of what you'll need:

• 4-6+ years of experience in paid media, with a strong focus on hands-on Paid Search execution.
• Deep, hands-on experience with Google Ads (Search, Shopping, Performance Max), including campaign setup, optimization, and scaling.
• Proven ability to manage and optimize campaigns directly within platforms to achieve performance targets (ROAS, CPA, conversion rate).
• Strong understanding of campaign structure, bidding strategies, and query-level optimization.
• Experience working with product feeds and feed-based campaign structures.
• Familiarity with paid social platforms (Meta, TikTok) is an asset but not required.
• Strong analytical mindset with the ability to identify issues and implement solutions quickly.
• Comfortable owning performance and working independently in a fast-paced environment.

Why Join Us?

At Moose Knuckles, you’ll be part of a global brand rewriting the rules of modern luxury. You’ll work with fearless creatives and industry leaders who believe great ideas deserve great execution. We move fast, dream big, and leave our mark. If you’re ready to shape the conversation around one of fashion’s most distinctive voices—join us.

Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.