Strategic Initiatives Associate

About Vibe

At Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play -- it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity.

Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV.

Trusted by over 10,000 brands, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone.

Vibe.co's investors include Hedosophia, Elaia, Singular, QuantumLight, Illusian, and angel investors including Carolyn Everson. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors.

Founded in 2022, Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media.

About the Role

You'll join the Strategic Initiatives team -- a newly built function that sits at the intersection of founder vision and company execution. The team owns company governance, cross-functional initiative monitoring, and zero-to-one special projects. You'll report directly to the VP of Strategic Initiatives.

This role exists because Vibe is moving fast and the complexity of running the company at scale demands sharper infrastructure. You'll work directly with leadership on consequential decisions, help build a function from scratch, and use AI as a real force multiplier you design, build, and deploy.

What You'll Do

Special Projects & Strategic Research

• Own market entry assessments, new business model explorations, and M&A workstreams end-to-end from zero to shipped.
• Build analytical frameworks from first principles and deliver sharp recommendations in days, not weeks.
• Use AI to compress research cycles and surface insights faster than traditional methods allow.
• Translate ambiguous mandates into decision-ready materials for the VP of Strategic Initiatives, CEO, and leadership.

Initiative Monitoring

• Own the tracking system for Vibe's most critical cross-functional initiatives, covering milestones, KPIs, owners, and blockers.
• Synthesize initiative health into clear briefs for the VP of Strategic Initiatives including risks identified, options laid out, and recommendations drafted.

Governance & AI Automation

• Own the analytical backbone of Business Reviews and ExCo meetings in collaboration with Finance to ensure every forum is focused, prepared, and decision-producing.
• Design and deploy AI agents to automate governance workflows: pre-read generation, initiative tracking, and action item follow-up.
• Identify where AI can eliminate manual overhead in the governance system and own the build end-to-end.

Building the Function

• Co-design how the Strategic Initiatives team operates, what it prioritizes, and how it scales as Vibe grows.
• Bring structure where none exists and push toward what a world-class strategic initiatives function looks like.

What You Need

• 4 to 6 years of experience running something -- a market, a launch, a function -- with the track record to show for it.
• Strong analytical and structured thinking: you can build a framework from scratch and turn it into a decision quickly.
• Exceptional written communication -- you distill complexity into one-pagers that drive real decisions at the executive level.
• Cross-functional range: you understand how Sales, Product, Finance, and Engineering think, and you operate credibly across all of them.
• Demonstrated AI fluency -- you've built or shipped AI-powered workflows, agents, or automations, and you default to automating repetitive work.

Nice to Haves

• Experience at a high-growth startup or in a strategy consulting or investing context.
• Prior exposure to governance design, operating model work, or company-level OKR processes.
• Familiarity with streaming TV advertising, connected TV (CTV), or performance marketing.

Our Values

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.

You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.

This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast.

If that sounds like the best version of your career, we want to meet you.

What We Offer

• Variable pay based on objectives you hit. No arbitrary targets.
• Hybrid flexibility: We're in NYC's Flatiron District and our team is in 3x a week!
• Full health coverage: Comprehensive medical, dental, and vision insurance.
• 401(k) with matching: We invest in your future, not just your output.
• Unlimited PTO: Take the time you need. We measure results, not hours.
• Parental leave: Paid leave for all parents.
• Annual offsite: The whole team, once a year, somewhere worth the trip.

Our Interview Process

1. Recruiter screen -- 30 min.
2. Manager interview.
3. Take-home assignment + live debrief.
4. Calibration interview with senior leader.
5. Offer -- fast.

Equal Opportunity

Vibe is an equal opportunity employer. We evaluate all applicants without regard to protected characteristics.

We believe the best ideas come from diverse teams. If you need accommodation during application or interview, please let us know.

Referral Instructions

Being referred? Ask your contact to submit your application directly on your behalf.