Senior Vice President, Marketing

Who We Are

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.

What You'll Do

The SVP of Marketing will lead the company’s marketing strategy and execution, driving growth across brand, product marketing, demand generation, and customer lifecycle programs.

Reporting to the Chief Revenue Officer and serving on the Senior Leadership Team, this role partners closely with Sales, Product, and Revenue Operations to build a scalable marketing engine that drives pipeline, revenue growth, and market leadership.

This leader will oversee Brand, Product Marketing, Demand Generation, Growth Marketing, and Customer Marketing.

Revenue and Go-to-Market Strategy

• Own marketing’s contribution to pipeline, bookings, and revenue growth
• Partner with Sales and Revenue Operations to improve funnel performance, segmentation strategy, and market coverage
• Align marketing initiatives with company growth priorities and revenue targets
• Establish performance metrics, dashboards, and reporting frameworks that track marketing ROI and revenue contribution
• Use advanced analytics and AI-enabled insights to improve targeting, forecasting, and campaign performance

Market Positioning and Product Marketing

• Define market positioning, messaging, and competitive differentiation across the company’s product portfolio
• Lead segmentation, persona strategy, and competitive intelligence
• Partner with Product leadership to develop go-to-market strategies for new products and major releases
• Equip the sales organization with clear narratives, enablement materials, and launch programs
• Use customer data and AI-driven insights to refine positioning, segmentation, and lifecycle engagement

Demand Generation and Growth

• Build and scale integrated demand generation programs across digital, events, content, and partner chan