Senior Vice President, Marketing

About

National Philanthropic Trust is a public charity dedicated to providing philanthropic expertise to donors, foundations, and financial institutions, enabling them to realize their philanthropic aspirations. Founded in 1996, NPT has raised more than $80.2 billion in charitable contributions and manages $57.1 billion in charitable assets. It has made over 930,000 grants totaling more than $37.7 billion to charities worldwide. NPT ranks among the largest grantmaking institutions in the United States.

NPT's mission is to increase philanthropy in society. The organization fosters a welcoming, inclusive, supportive, and collaborative culture valuing entrepreneurial spirit and talents to increase giving globally.

Position Summary

The Senior Vice President, Marketing is the strategic leader responsible for NPT’s marketing vision, brand positioning, and go-to-market execution across advisor, enterprise, premier, and family office client segments. This role oversees the full marketing function and partners closely with Growth, Product, Family Office, Legal, Development, and Philanthropic Solutions teams. The SVP will evolve and scale the Marketing organization to drive impact, strengthen cross-functional execution, and position NPT as a leader in the donor-advised fund and philanthropic advisory space.

What You’ll Lead

• Define and execute enterprise-wide marketing strategy aligned to growth and fundraising goals
• Translate strategy into integrated, actionable go-to-market campaigns
• Partner with executive leadership to align marketing with product and client priorities
• Lead NPT’s brand strategy, identity, and market positioning
• Ensure consistent messaging across all channels and client touchpoints
• Evolve brand to support expansion into new markets and offerings
• Lead the demand and engagement strategy across prioritized client segments
• Drive integrated campaigns to increase awareness, acquisition, and retention
• Establish KPIs, dashboards, and ROI measurement frameworks
• Lead positioning and go-to-market strategy for products and solutions
• Translate complex offerings into compelling value propositions
• Support product launches and lifecycle marketing initiatives
• Oversee website, SEO/SEM, email, content, and marketing automation
• Build scalable systems, processes, and analytics capabilities
• Use data and insights to optimize performance
• Equip Growth and relationship teams with tools and content to engage clients and partners
• Align materials with client segments and sales strategies
• Build and lead a high-performing marketing team
• Define structure, accountability, and operating model
• Manage budget, vendors, and resource allocation

Location & Compensation

• Location: Conshohocken, PA (Hybrid)
• Schedule: Onsite Tuesday–Thursday; remote Monday & Friday
• Base Salary: $200,000 – $245,000
• Bonus: 33% annual discretionary bonus

What You Bring

• 15+ years of marketing leadership experience (financial services, fintech, or related)
• Proven success in driving growth through integrated marketing and demand generation
• Experience with advisor networks and partner-led growth models
• Strong background in product or solutions marketing, including technology‑enabled and SaaS businesses
• Expertise in marketing technology, CRM systems, and analytics
• Demonstrated ability to build and scale high-performing teams
• Executive presence with strong cross-functional influence
• Bachelor’s degree required; MBA or advanced degree preferred

How Success is Measured

• Enterprise growth and pipeline performance
• Brand strength and market positioning
• Campaign effectiveness and marketing ROI
• Conversion across the client lifecycle
• Speed and impact of go-to-market execution
• Team performance and organizational effectiveness

Join NPT

Help shape the future of philanthropy by building a modern, data-driven, and growth-oriented marketing function at a mission-driven organization.