Graphic Designer

About the Role:

We are on the lookout for an accomplished Graphic Designer with 7-10 years of expertise who values timeless design principles. In this role, you will play a critical part in advancing GM's Design Language and establishing a cohesive Design System that ensures visual consistency across our vehicle operating system, web, and mobile platforms. Your focus on typography, structure, and clarity will be vital in crafting user experiences that resonate and enhance brand identity. You will ensure that each interface not only functions beautifully but also embodies the essence and visual language of the GM brand. Transforming brand principles into actionable design systems that inspire and guide design teams across digital products and marketing will be key to your success.

Your modernist approach, anchored in enduring design principles rather than fleeting trends, will shine through your work. You will employ systematic and grid-based design methodologies in both brand and interface design.

With influences from design icons like Wim Crouwel and Otl Aicher, you understand that robust ideas, clarity, and structure are essential for exceptional design. In your role, you will significantly influence GM's visual identity and enhance the GM Design System, championing precision, unity, and purpose across all touchpoints as the brand comes to life.

Key Responsibilities:

• Develop and implement cohesive visual systems encompassing brand identity, print, digital, and UI design.
• Create and refine design solutions that communicate complex data in a clear and elegant manner.
• Utilize expert typography skills to maintain a consistent and expressive brand voice.
• Design and sustain scalable brand systems that are grounded in grid and systems thinking.
• Establish solid design logic and frameworks prior to visual execution to ensure meaningful and functional designs.
• Promote clarity, functionality, and meaningful communication across all design endeavors.
• Collaborate closely with brand strategy teams to ensure alignment with strategic goals.
• Work alongside front-end developers to guarantee seamless implementation of design systems and UI components.
• Adapt brand systems for various media with creativity, accuracy, and consistency.
• Mentor and support a small design team (2-3 designers), fostering collaboration and professional growth.

Qualifications:

• 7-10 years of professional experience in graphic design focused on information design, typography in brand identity, and design systems.
• A strong portfolio showcasing mastery of grid systems, typographic hierarchy, and visual storytelling.
• Expertise in design tools including Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI design tools (e.g., Figma).
• Experience collaborating with brand strategy, UX, accessibility, and front-end development teams.
• Extensive knowledge of modernist design principles and their relevance in today’s brand systems.
• Ability to adopt a systemic thinking approach and structured design methodologies across visual communication challenges.
• Strong communication skills coupled with a collaborative, team-oriented approach.
• Prototyping skills are an advantage.

What We Value:

• A passion for clean, rational design rooted in timeless typographic and grid-based methodologies.
• The ability to harmonize creativity with discipline, ensuring that every design delivers its intended purpose and aligns with strategic goals.
• A commitment to continuous learning about design history, theory, and the integrity of craft.
• Dedication to precision, clarity, and integrity in all design work.
• A willingness to embrace iteration and interdisciplinary collaboration to achieve design excellence.

Compensation:

• This compensation range is an estimate based on what a successful applicant could earn within the established parameters for the role. Actual salary will depend on relevant factors.
• The salary range for this position is $164,300 - $252,100.

Bonus Potential:

• Performance-based incentive programs are available, offering payouts based on both individual and company performance.

Benefits:

• GM provides a comprehensive suite of health and wellness benefits, including medical, dental, vision, HSAs, FSAs, retirement savings plans, life insurance, paid time off, tuition assistance, employee assistance programs, and discounts on GM vehicles.

Visa Sponsorship:

GM does not sponsor immigration-related cases for this role. Please refrain from applying if you require sponsorship now or in the future.

About GM:

Our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We accept the responsibility to lead the changes that will improve our world for all.

Why Join Us:

We believe in making daily choices—both individually and collectively—to drive meaningful change through our culture and actions. Every day, we aim for every employee to feel a sense of belonging within the General Motors team.

Equal Opportunity Employer:

General Motors is dedicated to creating a workplace free of discrimination while fostering an environment of inclusion. We ensure that employment decisions are made without regard to any protected status as defined by applicable laws.

We encourage candidates to carefully review responsibilities and qualifications for this role and to apply if their skills match our needs. Candidates may be required to complete assessments as part of the hiring process.

Accommodations:

GM offers support to all job seekers, including those with disabilities. If you need assistance during the job search or application process, please email us with your request.