Data Analyst, SEO and Large Language Models

About

Join Upwork as a Data Analyst focusing on SEO and Large Language Models. This role requires enthusiastic data analysis to enhance organic discovery and maximize impact across platforms.

As a pivotal member of the Marketing Analytics team at Upwork, you will develop and implement advanced measurement frameworks to support our digital marketing strategies. Your insights will directly influence the efficacy of SEO, LLM, and customer engagement initiatives. Collaborating with cross-functional teams, you will explore customer journeys through data and optimize our digital presence.

Key Responsibilities

• Create an analytics framework for SEO and LLM performance
• Analyze consumer journey through data extraction methods
• Conduct investigations utilizing Google Search Console for optimizations
• Assess AI discovery metrics and sentiment in responses
• Propose and design experiments to evaluate content impact

Requirements

• Bachelor’s degree in Mathematics, Computer Science, or similar
• Background in SEO analytics and segmenting customer data
• Proficient in SQL, Python, or R for large-scale dataset manipulation
• Experience with BI tools like Looker or Tableau
• Knowledge of marketing testing methodology for impact analysis

Leverage your passion for data and insights at Upwork to drive effective growth strategies.