SEO Content Writer; -Page SEO Focus

Position

SEO Content Writer (On-Page SEO Focus)

Location

Cape Town (Must be based in Cape Town)

Overview

We are recruiting on behalf of a client seeking an experienced SEO Content Writer with a strong focus on on-page SEO, search intent, and EEAT-driven content development. This role is ideal for a writer who not only produces high-quality content but also understands how search engines evaluate content quality and relevance. The successful candidate will be comfortable applying search intent analysis, EEAT principles, and modern SEO content frameworks to create content that ranks, builds authority, and drives organic traffic.

The role involves working closely with the SEO team to develop search-optimised content for eCommerce and service-based websites.

Key Responsibilities

• Create high-quality, search‑optimised content including:
  • Product descriptions
  • Category pages
  • Landing pages
  • Blog posts and long‑form articles
• Conduct keyword research and search intent analysis to determine the purpose behind search queries and structure content accordingly (informational, navigational, transactional, commercial).
• Apply EEAT principles (Experience, Expertise, Authoritativeness, Trustworthiness) when creating content to ensure credibility, accuracy, and topical authority.
• Structure content to align with user intent and Google’s content quality guidelines, ensuring content satisfies the user’s search query.
• Implement on‑page SEO best practices, including:
  • Optimised title tags and meta descriptions
  • Proper header hierarchy (H1–H6)
  • Internal linking strategies
  • Image alt text
  • SEO‑friendly formatting and readability
• Optimise content for semantic search, featured snippets, and AI‑driven search results.
• Work closely with the SEO team to align content with keyword strategies, topic clusters, and content hubs.
• Review and update existing website content to improve rankings, organic traffic, and engagement.
• Conduct competitor content analysis and content gap research to identify SEO opportunities.

Required Skills & Experience

• Proven experience as an SEO Content Writer, SEO Copywriter, or SEO Content Specialist.
• Strong practical understanding of search intent and how to structure content to satisfy different search queries.
• Demonstrated experience applying EEAT principles when creating SEO content.
• Strong knowledge of on‑page SEO best practices and SEO terminology, including:
  • Keyword research and keyword clustering
  • Search intent mapping
  • Topic clusters and content silos
  • Internal linking strategies
  • SERP features and featured snippets
• Experience using SEO tools, such as:
  • Ahrefs
  • Semrush
  • SurferSEO
  • Google Search Console
  • Google Analytics
• Experience producing SEO‑driven content for eCommerce, B2B, or service‑based websites.
• Ability to translate keyword and SEO strategies into well‑structured, high‑ranking content.
• Experience using AI‑assisted content tools (ChatGPT, Jasper, Surfer SEO) while maintaining strong editorial quality.
• Strong research skills and the ability to reference authoritative sources to support content credibility.
• Experience working with CMS platforms such as Word Press, Shopify, or Magento.
• Excellent writing, editing, and proofreading skills.