Digital Marketing Specialist

ABOUT THE ROLE

We’re looking for a results-driven digital marketing specialist to own our search presence end-to-end — from organic rankings to paid performance. You’ll manage SEO strategy and Local Services Ads (LSA) alongside Google Ads and social media PPC campaigns, playing a central role in driving qualified traffic and measurable ROI for our business.

KEY RESPONSIBILITIES — SEO & LSA

• Develop and execute on-page, off-page, and technical SEO strategies to improve organic rankings and visibility
• Conduct keyword research, competitor analysis, and content gap audits
• Manage and optimise Google Local Services Ads (LSA) campaigns, including budget pacing and lead quality oversight
• Monitor Google Business Profile health, reviews, and local pack performance
• Produce regular reporting on organic traffic, rankings, and LSA lead metrics
• Collaborate with content and web teams to implement SEO recommendations

KEY RESPONSIBILITIES — GOOGLE ADS & SOCIAL PPC

• Plan, build, and manage Google Search, Display, Shopping, and Performance Max campaigns
• Run paid social campaigns across Meta (Facebook/Instagram), LinkedIn, and TikTok as required
• Own full-funnel campaign strategy: audience targeting, ad creative briefing, bidding, and budget allocation
• Conduct A/B testing on ad copy, creatives, and landing pages to continuously improve conversion rates
• Monitor campaign performance daily and optimise toward agreed KPIs (ROAS, CPA, CPL)
• Provide weekly and monthly performance reports with clear insights and actionable recommendations

WHAT WE ARE LOOKING FOR

• 2–4 years of hands-on experience in SEO and paid digital advertising
• Proven track record managing Google Ads accounts with significant monthly ad spend
• Experience with LSA / Google Guaranteed campaigns is a strong advantage
• Proficiency with tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar
• Google Ads certification (preferred); Meta Blueprint certification a bonus
• Strong analytical skills with the ability to turn data into decisions
• Excellent written English for reporting and ad copywriting
• Self-starter who can manage multiple campaigns and priorities independently

Compensation

Pay: R25 000,00 - R45 000,00 per month

Requirements

• SEO and paid digital advertising: 2 years (Required)
• English (Required)
• South Africa (Required)

Work Location

Remote