SEO Manager - French Market H/F

About Center Parcs

Welcome to Center Parcs, from our 8500 Happy Family Makers in Europe, 2000 in France. From our 29 different domains or our headquarters in Paris, we embrace the same mission: Inspire everyone to reconnect with nature and those they hold dear. If, like us, you are convinced that family, in the broadest sense, is an essential component of happiness, come and create the ideal cocoon for them to focus on what matters most: recharging their batteries together in the heart of preserved nature.

-- Massive renovation plan, new domain openings in Denmark and Germany, strong local anchoring... we are constantly rethinking the customer experience: More digital, more authentic, and more local. Our ambition is to become the European leader in reinvented local tourism, a tourism with a positive impact.

-- Join us with your desire to surpass yourself, your flawless team spirit, and your customer focus.

You can count on the kindness and support of all your colleagues and rely on a culture that gives weight to your ideas, supports you in your professional development, where every day is different with a good dose of fun.

Job Description

As a member of the Acquisition team and under the supervision of the Head of Search Engine Marketing, your primary goal will be to enhance the online presence and increase organic traffic for the websites of Center Parcs and Pierre & Vacances brands.

As an avid SEO enthusiast and expert, you thrive on working collaboratively with colleagues throughout the organization. Surrounded by a team of SEO experts based in different countries, you will define and deploy strategies in the French market.

Reporting to the Head of Search Engine Marketing and overseeing an apprentice, your responsibilities will include:

• Developing and leading the SEO strategy for multiple B2C websites in the French market, while also contributing to the execution of the SEO roadmap.
• Collaborating with product, marketing, and e-commerce teams to create and optimize high-quality content, ensuring the integration of SEO recommendations.
• Managing projects involving external partners, such as agencies, to achieve strategic objectives.
• Conducting technical SEO audits and partnering with the web development team to implement solutions aimed at enhancing website performance and user experience.
• Monitoring, analyzing, and interpreting SEO performance metrics and visibility across key keywords.
• Regularly monitoring Search trends in various markets, staying updated on search engine algorithm updates, and adhering to SEO best practices.
• Establishing governance protocols and serving as the main contact point in France for internal stakeholders.

Candidate Criteria

Education & Experience

• A Master's degree or equivalent, preferably at BAC+5 level, in digital marketing or a related discipline.
• Preferably possessing relevant certific

IT Tools

• Search Console, SEMRush, SEO Quantum, Botify, On Crawl, Google Analytics, Rocketlinks, Looker Studio.
• Knowledge of web development (Html, CSS, JavaScript), Microsoft Suite.