Lead Link Builder

About The Job

Background

Our Client is a B2B sales and lead-generation agency serving over 50 verticals worldwide. We operate two core properties (a services site and an AI lead-gen platform) and require dedicated in-house link-building capacity to scale earned authority across both. The role replaces an outsourced SEO agency relationship and reports to our Marketing Manager.

Mission

Build a consistent pipeline of high-quality backlinks to Client's core service, country, industry, and platform pages through three distinct channels: warm partnership outreach, cold outreach including guest posts, and ABC link exchange coordination. Every link placed must meet defined quality criteria and contribute measurable authority, not vanity metrics.

Job Details

• Employment Type: Full-Time Independent Contractor
• Department: Sales and Marketing
• Job Level: Lead
• Experience: 3 Years
• Business Model: B2B (Business-to-Business)
• Education: Bachelors
• Qualification: Any

Required Skills

• General Skills: Digital Marketing, Content Creation
• Soft Skills: Analytical Skills, Data Management

Responsibilities

Warm partnership outreach

• Re-engage Martal's existing partner network of past link exchange contacts
• Maintain ongoing relationships with active partners through a structured follow-up cadence
• Coordinate link placements across partner sites in line with Martal's target page priorities
• Track partner contribution and rotation to prevent over-concentration on any single source
• Source new warm partners through industry connections, professional networks, and inbound interest

Cold outreach

• Identify and qualify cold outreach prospects in Martal's relevant industries and adjacent niches
• Draft and send personalized outreach emails via automation tool
• Manage cold outreach sequences, follow-ups, and reply handling
• Pitch and secure guest post opportunities on relevant B2B publications
• Draft guest post content using AI-assisted workflows, with hands-on rewriting to ensure editorial quality
• Build and maintain a guest post pipeline of active publications and editor contacts

ABC link exchange coordination

• Source ABC exchange opportunities through industry networks, marketplaces, and direct sourcing
• Coordinate three-way exchanges (Site A → Site B → Site C → Site A) with partner sites
• Match exchange partners based on topical relevance, domain authority, and anchor flexibility
• Evaluate every exchange opportunity against Martal's defined quality criteria before accepting
• Track active exchange triads to ensure no direct reciprocity occurs

Quality control and qualification

• Apply a defined qualification framework to every potential link opportunity, covering domain authority, topical relevance, spam signals, indexation status, anchor flexibility, and target URL flexibility
• Reject opportunities that fail two or more criteria
• Verify every placed link is indexed by Google at 30-day and 60-day intervals
• Remove underperforming partners from rotation based on indexation failure or quality decay

Reporting and tracking

• Maintain a centralized log of all link placements with source URL, target URL, anchor text, placement date, partner type, and indexation status
• Submit weekly progress reports covering volume by channel, qualified opportunities in the pipeline, and indexation results
• Provide a monthly executive summary covering total links placed, quality distribution, indexation rate, and pipeline health

Required Experience

• Minimum 2 years of dedicated B2B link-building experience, agency or in-house
• Proven track record of placements on target sites
• Working knowledge of ABC link exchange mechanics, including anchor diversification and target URL rotation
• Experience with SEO tools such as Ahrefs or Semrush
• Experience with outreach automation tools and CRM-based partner tracking
• Familiarity with Google Search Console
• Demonstrated understanding of Google webmaster guidelines, link scheme classifications, and core update impact on link profiles

Required Skills

• Native or near-native English written communication, including professional outreach copywriting
• Strong organizational skills with comfort owning structured workflows and process documentation
• Project coordination capability, with the ability to run 20+ simultaneous opportunities at various stages without dropping follow-ups
• Self-directed work style with minimal supervision required after onboarding
• Detail orientation, particularly around quality criteria application and indexation verification
• Comfort with AI-assisted workflows, including using Claude or similar tools to accelerate research, drafting, and qualification
• Critical thinking, with the ability to identify low-quality opportunities and walk away from links that don't fit
• Reporting and data hygiene discipline

Required Tools Familiarity

Provided By Martal:

• Ahrefs
• Semrush
• Google Search Console access
• Claude Pro
• Outreach tool

Candidates should arrive with working proficiency in at least three of the above categories.

Working Hours

Eastern Time business hours overlap of at least 4 hours per day is required for partner outreach and internal coordination. Flexibility on the remaining hours.

Reporting Structure

Reports to the Marketing Manager with weekly check-ins and structured monthly performance review.

Salary & Benefits

• Pay: Hourly, $ 8.00 – 9.00
• Break: Paid, 30 mins

Working Hours

• Monday: 09:00 - 18:00
• Tuesday: 09:00 - 18:00
• Wednesday: 09:00 - 18:00
• Thursday: 09:00 - 18:00
• Friday: 09:00 - 18:00
• Saturday: 09:00 - 18:00
• Sunday: 09:00 - 18:00

Additional Requirements

• Tech Requirements: Windows or Mac
• Language: English

About The Company

1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.