SEO Specialist

About

A leading brand in Upington, Northern Cape is seeking a SEO Specialist to drive its marketing and communications function. You will develop and execute campaigns across multiple channels, manage brand identity, analyse market trends, and measure marketing effectiveness. The successful candidate will play a pivotal role in growing brand awareness and market share.

Responsibilities

• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Manage the company's digital marketing channels including websites, social media platforms, email marketing, and paid digital advertising.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.

Requirements

• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.

Qualifications

Diploma in Digital Marketing or Communications