Shopper Marketing Manager

About First Quality

Founded over 35 years ago, First Quality is a family‑owned company that has grown from a small business in McElhattan, Pennsylvania into a group of companies, employing over 5,000 team members, while maintaining our family values and entrepreneurial spirit. With corporate offices in New York and Pennsylvania and 8 manufacturing campuses across the U.S. and Canada, the companies within the First Quality group produce high‑quality personal care and household products for large retailers and healthcare organizations.

Our personal care and household product portfolio includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence products, laundry detergents, fabric finishers, and dishwash solutions. In addition, we manufacture certain raw materials and components used in the manufacturing of these products, including flexible print and packaging solutions.

Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you'll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better.

Position Overview

We are seeking a Shopper Marketing Manager for our First Quality Consumer Products company working remotely. This position will be responsible for overseeing the planning, development, and execution of the organization's strategic customer marketing initiatives and is vital in influencing the business strategies to achieve long‑term growth. The Shopper Marketing Manager is primarily responsible for generating profitable growth through successful marketing strategies for a key customer.

Primary Responsibilities

• Analyze customer trends and develop a deep understanding of the customer's shopper path to purchase in order to help in identifying the who, what, when and why behind the decisions they make, which aids in the development of key product and marketing strategies.
• Partner with strategic customer to drive the value proposition through an omni‑channel messaging strategy and targeted to key audiences, using market research, pricing, promotional, product marketing, traditional and digital advertising, and public relations.
• Partner with sales leadership across all markets (US, International, Canada) to cultivate key customer relationships to evaluate sales strategies and results.
• Identify potential threats, inside and outside our customer relationship, that could challenge our ability to meet stated growth goals or multi‑year growth targets or impact long term agreements.
• Responsible for analyzing customer trends in order to bring thought leadership to category business units, recommending improved strategies to expand market reach; primarily focus on product line extensions, product upgrades, packaging/program innovation.
• Partners with key cross functional leaders (finance, operations, supply chain, product development, procurement) to assess and understand opportunities to develop customers specific strategies to maximize operational efficiency and profitability; then work with category BU's to translate into key tactics/timelines/priorities to achieve short/mid/long term goals.
• Collaborate with our Tissue division on specific customers synergies (if applicable) drive enterprise and customer goals; create presentation to highlight and evaluate results of those strategies.
• Focusing on building and leveraging internal and external relationships founded on trust, integrity and partnership to facilitate new opportunities to support corporate goals.

Ideal Candidate

• Bachelor's degree in Marketing, Business or related discipline; MBA/advanced degree preferred
• Minimum of 5 years of experience in customer marketing, shopper marketing, retailer marketing
• Experience working with major retailers in a customer facing role preferred
• Able to travel approximately 30%
• Excellent communication skills – written and verbal
• Superior presentation and influencing skills
• Solid relationship building and collaboration skills – internally & externally

What We Offer You

We believe that by continuously improving the quality of our benefits, we can help to raise the quality of life for our team members and their families. At First Quality you will receive:

• Competitive base salary and bonus opportunities
• Paid time off (three‑week minimum)
• Medical, dental and vision starting day one
• 401(k) with employer match
• Paid parental leave
• Child and family care assistance (dependent care FSA with employer match up to $2,500)
• Bundle of joy benefit (year's worth of free diapers to all team members with a new baby)
• Tuition assistance
• Wellness program with savings of up to $4,000 per year on insurance premiums
• …and more!

Data Privacy & Security

First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations. As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.

Equal Opportunity Employer

First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.