Site Marketing Manager, Fashion & Fitness Marketing

About

Are you passionate about creating immersive shopping experiences that inspire millions of customers? Amazon Fashion and Fitness is looking for a driven and innovative Site Marketing Manager to build high‑impact onsite campaigns that help customers discover their next favorite finds across Fashion and Fitness selection.

This role requires a high bias for action—you'll need to independently identify merchandising opportunities, execute manual optimizations, and iterate rapidly based on performance signals to drive business outcomes. You’ll be at the forefront of how we connect with customers, blending storytelling and insights to boost engagement, sales, and long‑term loyalty.

We're seeking someone who is customer‑obsessed, highly organized, and thrives in a fast‑moving environment. You’ll collaborate across marketing, creative, and tech teams to shape the future of fashion discovery on one of the world’s most dynamic retail platforms.

Responsibilities

• Own campaigns from end‑to‑end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
• Coordinate with multiple teams to provide thorough and authoritative category creative content.
• Strong bias for action and ability to prioritize.
• Own weekly, monthly and quarterly reporting on the state of initiatives.
• Manage and report out on projects, status, and work with teams to remove any project blockers.
• Aptitude for organization, flexibility, and producing results in a fast‑paced environment.
• Ability to leverage data to drive decision making.
• Familiarity and comfort with GenAI applications for content and copy.
• Refined eye for trend in Fashion and/or Fitness industries.

Basic Qualifications

• 2+ years of professional non‑internship marketing experience.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience using data and metrics to measure impact and determine improvements.
• Experience with onsite marketing, lifecycle marketing and digital advertising.
• Bachelor's degree.

Preferred Qualifications

• Knowledge of HTML, XML, and Excel.
• Experience leading cross‑functional teams to establish strong partnerships with demonstrable results.
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Compensation & Benefits

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Locations

• USA, NY, New York – $71,500.00 – $125,100.00 USD annually
• USA, WA, Seattle – $80,200.00 – $113,700.00 USD annually

Equal Opportunity & Accommodations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.