Social and Community Marketing Manager - Enterprise AI SaaS

Role

Social and Community Marketing Manager - Enterprise AI SaaS

Experience

2-3 years

Type

Full-time

Location

HSR Layout, Bengaluru

Reporting Manager

Founder & CEO

Why this role exists

Swish Club is building a new AI Native Vertical SaaS Platform (currently in stealth) that is quietly transforming how enterprises from one specific industry understand, engage, and grow their business. We are in the 0.1→0.5 enterprise journey - building and selling an AI-native platform into large, complex organizations (100Cr+ minimum annual turnover).
We are looking for a scrappy, founder-aligned Enterprise focused Social, Community & Content Marketing Manager. This role is for a high-agency, people-first marketer who loves conversations, community, and distribution. You will build SwishX’s market presence from scratch and relationship engine across social, community, podcast, events, and ABM.
This is not a “post twice a week and call it branding” job. This is a “create signal, earn attention, build relationships, and open doors in target accounts” job.

Additionally, this is NOT Edtech/B2C/Ecom/D2C Marketing. This is enterprise: multi-stakeholder, long cycles, real procurement, real politics, real outcomes.

What you will own

1. Social presence and distribution engine

   • Own SwishX’s social cadence across company and founder channels (LinkedIn first, X after).
   • Turn product POVs into content series that resonate with enterprise pharma buyers.
   • Build distribution, not just creation: comment strategy, smart DMs, collabs, repost flywheels, employee amplification.
   • Repurpose aggressively: one podcast or webinar becomes clips, posts, newsletter issues, short blogs, and event recaps.

2. Content engine development (high output, AI-assisted)

   • Run editorial and production ops: briefs, outlines, interviews, drafts, edits, approvals, publishing.
   • Ship consistently across formats:
     • founder and company posts
     • blogs and newsletters
     • customer stories and mini case studies (permissioned, proof-led)
     • webinars and event narratives
   • Use AI tools daily to increase output while maintaining accuracy and proof discipline.

3. Build and run the ABM engine (core ownership)

   • Help SwishX win a defined list of target accounts with consistent, multi-touch account-based marketing.
   • Build ABM tiering: Tier 1 (1:1), Tier 2 (1:few), Tier 3 (1:many).
   • Create account and persona playbooks: who to target, what to say, and what to send.
   • Coordinate multi-channel touches per account:
     • social sequences and DM flows
     • email sequences (in collaboration with SDR/founders)
     • account-specific content and landing pages (coordinate with technical PMM)
     • webinar invites and community hooks
     • event-based follow-ups
   • Build ABM asset packs:
     • vertical narrative slides
     • 1-pagers and proof pages
     • industry use-case posts
     • light “account intel” briefs
   • Track ABM metrics weekly: account engagement, meetings created, stage progression, and content influence on pipeline.

4. Community building (online and offline)

   • Start and run a SwishX community for pharma operators and leaders.
   • Build a member loop: invite, onboard, host discussions, run micro-events, highlight member wins, create recurring formats.
   • Nurture champions across target accounts and partner ecosystems.

5. Podcast and media loop

   • Launch and run the SwishX podcast end-to-end:
     • guest pipeline and outreach
     • prep and research
     • recording coordination
     • publishing
     • distribution and repurposing
   • Make the podcast a relationship engine that directly supports ABM and events.

6. Events and field marketing

   • Represent SwishX at pharma events, conferences, and stalls.
   • Own the full loop: logistics, outreach, pre‑booked meetings, booth storytelling, and follow-ups.
   • Turn field insights into content and ABM triggers.

7. Light website and brand ops (in collaboration)

   • Coordinate new pages, proof assets, and announcements with the technical PMM who owns the website core.
   • Maintain consistent voice and narrative across channels.

What “good” looks like (success metrics)

• Consistent weekly shipping across social, ABM assets, and community.
• ABM is live and measurable: target accounts show engagement and meetings created.
• Community grows with the right ICP and real conversations, not vanity members.
• Podcast becomes a steady flywheel for relationships, credibility, and pipeline.