Social Commerce Specialist

Key Responsibilities

Affiliate Program Ownership & Growth

• Lead day-to-day management and scaling of the TikTok Shop affiliate program, ensuring strong execution and measurable GMV growth.
• Identify and recruit high-potential affiliates across relevant verticals aligned to brand strategy and target audiences.
• Screen and evaluate affiliates based on GMV performance, engagement metrics, audience quality, and content standards.
• Develop and maintain a robust affiliate pipeline to support consistent program expansion.

Relationship Management & Community Building

• Build, engage, and nurture strong relationships with affiliates to drive sustained performance and brand advocacy.
• Manage and grow affiliate communities on Discord, fostering collaboration, knowledge sharing, and engagement.
• Serve as the primary point of contact for affiliate communications, ensuring clarity, responsiveness, and alignment.

Content & Campaign Enablement

• Create comprehensive product briefs for affiliates, including positioning, key messages, product benefits, and campaign goals.
• Collaborate with affiliates to ensure content aligns with brand standards while maintaining authenticity and platform relevance.
• Identify high-performing affiliate content and amplify reach through GMV Max campaigns to maximize conversion and ROI.

Commercial & Operational Execution

• Partner with the Senior Manager, Direct Commerce to define commission structures, incorporating P&L considerations and performance incentives.
• Work closely with third-party logistics (3PL) partners to manage and fulfill affiliate product sample requests efficiently.
• Monitor and manage commission payouts and promotional activities in alignment with business objectives.

Performance Tracking & Optimization

• Track and analyze program performance metrics, including GMV, conversion rates, content engagement, and affiliate productivity.
• Provide regular performance reporting and actionable insights to inform optimization strategies.
• Continuously test, learn, and refine recruitment, content, and incentive approaches to accelerate growth.

Qualifications

Required Experience

• 3+ years of experience in social commerce, affiliate marketing, influencer marketing, or digital commerce.
• Hands-on experience managing TikTok Shop affiliate programs or similar social commerce platforms.
• Demonstrated success driving measurable GMV growth through affiliate or influencer partnerships.
• Experience recruiting, evaluating, and managing creator or affiliate relationships.
• Strong understanding of TikTok content formats, creator ecosystems, and commerce mechanics.

Preferred Experience

• Experience within a consumer packaged goods (Client) organization or direct-to-consumer (DTC) brand.
• Familiarity with digital media buying, including campaign amplification strategies.
• Experience working cross-functionally with logistics or fulfillment partners.
• Background in scaling emerging digital commerce channels within a growth-focused organization.

Key Skills

• Analytical mindset with ability to interpret performance data and translate insights into action.
• Strong relationship management and communication skills.
• Commercial acumen, including understanding of commission models and P&L impact.
• Highly organized with strong project management capabilities.
• Results-driven with a proactive, test-and-learn approach.
• Comfortable operating in a fast-paced, evolving digital environment