Social Media & Content Intern

Company Description

Pupilo is Africa’s leading Afrocentric gamified platform teaching coding and mathematics to children aged 7 to 18. We are driven by a mission to empower African children with critical skills for the digital economy through engaging, culturally relevant, and interactive daily lessons. Our innovative approach nurtures a new generation of digital problem-solvers equipped to thrive in the global tech ecosystem.

We need someone who studies why a video went viral, who scripts Reels in their head while doing other things, and who believes African stories deserve to be told boldly, loudly, and without apology.

Role Description

Content Creation

• Create and edit short-form video content for TikTok, Instagram Reels, and YouTube Shorts — raw, real, and culturally resonant
• Draft daily Instagram Stories from our rotating content templates (student wins, parent quotes, countdowns, free trial CTAs)
• Write captions that stop the scroll — warm, energetic, never corporate
• Develop and execute content across all four pillars: Education, Inspiration, Proof, and Fun
• Capture behind-the-scenes content at coding camps, live classes, and community events.

Community & Channel Management

• Manage and schedule posts across Instagram, TikTok, Facebook, WhatsApp, and YouTube
• Respond to DMs and comments within 2 hours during active posting windows
• Manage Instagram DM automations (@hellopupilo) via ManyChat
• Seed milestone share cards and student spotlight content into parent WhatsApp communities
• Monitor engagement, flag trends, and surface emerging opportunities to the founder

Qualifications

What We’re Looking For

Must-Haves

• Active TikTok and Instagram user who understands the algorithm intuitively
• Basic video editing skills (CapCut, InShot, or similar)
• Strong written communication in English — confident, warm, and energetic voice
• Passion for African culture, children’s education, and technology
• Ability to work independently, meet deadlines, and take creative ownership
• Available a minimum of 15–20 hours per week
• Basic graphic design skills (Canva is perfectly fine)
• Familiarity with social scheduling tools such as Buffer or Later
• Basic photography skills or access to a decent camera setup
• Understanding of WhatsApp Business or community management
• Currently studying towards a degree in Marketing, Communications, Media Studies, or a related field.

What You’ll Get

• Real responsibility — you won’t be fetching coffee. You’ll shape how an entire generation of African families discovers Pupilo.
• A live portfolio — content you create will be branded, published, and visible across all Pupilo channels.
• Direct mentorship from the founder
• Front-row seat at a startup — be part of building something meaningful from the ground up.
• Monthly stipend of R2,500-R3,500
• A pathway to full-time — exceptional interns grow with Pupilo as we scale
• Flexible and hybrid — work from home with in-person attendance at Joburg meetings and events.