Social Media and Marketing Manager

Job Overview

We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop innovative campaigns, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your expertise in digital marketing tools, graphic design, and analytics will be essential to creating impactful strategies that resonate with diverse audiences worldwide. Join us to shape our online voice and make a lasting impression in the digital landscape!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and followers.
• Create high-quality content including graphics, videos, blog posts, and photography that align with brand identity and marketing goals.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for timely responses and insights.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for designing eye-catching visuals that support campaigns and branding efforts.
• Implement targeted advertising campaigns using Facebook Advertising and other paid media channels to maximize reach and ROI.
• Analyze web analytics (Google Analytics), social media metrics, and campaign data to measure success, optimize strategies, and report performance insights regularly.
• Collaborate with public relations teams to coordinate brand messaging and manage relationships with influencers, partners, and media outlets.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in SEO techniques, keyword research, web analytics tools (Google Analytics), and social listening platforms.
• Skilled in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Experience with social media scheduling tools like Hootsuite or Buffer (application) for efficient campaign management.
• Knowledge of Facebook Advertising platform along with experience in video editing and photography for multimedia content development.
• Strong understanding of branding principles, relationship management, public relations strategies, and e-commerce practices.
• Excellent proofreading skills with an eye for detail to ensure all content is polished and aligned with brand standards.

Join us as a Social Media and Marketing Manager to energize our brand’s digital presence! Bring your creativity, strategic thinking, and passion for digital marketing to help us connect authentically with audiences worldwide while enjoying a collaborative environment that values innovation and growth.

Pay

$18.00 - $25.00 per hour

Work Location

Hybrid remote in Port Washington, NY 11050