Social Media and Marketing Manager

Job Summary

We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will develop compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your passion for digital marketing, combined with your creative flair and strategic mindset, will help us connect authentically with our audience and achieve our marketing goals. This paid position offers an exciting opportunity to shape our brand story while honing your skills in a dynamic environment.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to gather insights on audience sentiment, industry trends, and competitor activity to inform content planning.
• Manage social media advertising campaigns on Facebook Advertising and other platforms to optimize reach and ROI.
• Utilize web analytics tools such as Google Analytics and web analytics platforms to measure campaign performance, track KPIs, and generate reports for continuous improvement.
• Maintain consistent branding across all channels while ensuring content aligns with overall marketing objectives.
• Engage with followers through relationship management techniques, respond promptly to comments or inquiries, and foster a vibrant online community.
• Collaborate with cross-functional teams including PR, sales, and creative departments to support product launches and promotional events.
• Oversee social media management tools like Hootsuite and Buffer for scheduling posts, monitoring activity, and streamlining workflow.
• Conduct keyword research to enhance SEO efforts for content visibility both on social platforms and search engines.
• Support e-commerce initiatives by creating targeted campaigns that drive traffic to online stores or landing pages.
• Assist in photography and video editing projects to produce high-quality visual content that resonates with our audience.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Familiarity with SEO best practices, keyword research, web analytics (Google Analytics), and social listening tools.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is highly desirable.
• Hands-on experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Knowledge of social media management applications like Hootsuite or Buffer for scheduling and analytics tracking.
• Strong understanding of branding principles combined with excellent proofreading skills for high-quality content creation.
• Ability to analyze data insights from Google Analytics or other tools to inform strategy adjustments.
• Experience supporting public relations efforts through content creation or media outreach is a plus.
• Passion for staying current on digital marketing trends including video editing techniques, social media innovations, and e-commerce strategies. Join us in shaping compelling stories that connect brands with audiences worldwide!

Pay

$48,871.26 - $58,855.71 per year

Benefits

• Flexible schedule

Work Location

On the road