Social Media and Marketing Manager

Overview

Are you passionate about crafting compelling stories and building vibrant online communities? We’re seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts. In this role, you will develop and execute dynamic social media strategies that elevate brand awareness, engage audiences, and drive business growth. Your creativity, analytical mindset, and expertise in digital marketing tools will be essential in shaping our online presence and fostering meaningful relationships with our audience.

Responsibilities

• Develop comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize engagement and brand visibility.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Monitor social listening tools to track brand sentiment, industry trends, and customer feedback; use insights to refine campaigns.
• Manage social media advertising campaigns on platforms like Facebook Ads and Google Ads to increase reach and conversions.
• Utilize tools such as Hootsuite or Buffer for scheduling posts, tracking performance metrics, and maintaining consistent content delivery.
• Conduct keyword research to optimize content for SEO purposes; ensure all content is proofread for accuracy and clarity.
• Collaborate with public relations teams to enhance branding efforts through strategic outreach and media relations.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness; prepare reports for continuous improvement.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing marketing materials.
• Engage in relationship management by interacting with followers, responding to inquiries promptly, and fostering a positive community atmosphere.
• Support e-commerce initiatives by integrating social media campaigns with online sales channels; create promotional videos or photography as needed.

Experience

• Proven experience in social media management within a fast-paced environment; demonstrated success in growing online communities.
• Strong knowledge of digital marketing strategies including SEO, social listening, branding, and content creation.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite applications for graphic design and video editing.
• Hands-on experience with social media management tools such as Hootsuite or Buffer; familiarity with Facebook Advertising and Google Analytics is essential.
• Ability to analyze data from web analytics platforms to derive actionable insights that inform campaign adjustments.
• Excellent proofreading skills with an eye for detail to ensure all content aligns with brand standards.
• Experience in public relations or relationship management is a plus; ability to handle multiple projects simultaneously while meeting deadlines.

Join us in shaping innovative digital experiences that inspire audiences worldwide! We’re committed to fostering a dynamic environment where your creativity can thrive while making a tangible impact through strategic social media marketing initiatives.

Pay

$15.50 per hour

Work Location

In person