Social Media and Marketing Manager

Job Overview

We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital outreach and brand presence. In this dynamic role, you will craft compelling content, develop strategic campaigns, and leverage cutting-edge tools to elevate our visibility across multiple platforms. Your passion for digital marketing, combined with your creativity and analytical skills, will drive engagement, foster community relationships, and support our overall brand objectives. This paid position offers an exciting opportunity to shape our online voice and connect with diverse audiences worldwide.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules and campaign launches.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; use this data to refine strategies.
• Optimize content for SEO by conducting keyword research and applying best practices to improve organic reach on search engines.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and ROI.
• Coordinate with public relations teams to manage brand reputation, handle crisis communication, and foster positive relationships with media outlets.
• Oversee paid advertising campaigns on platforms like Facebook Advertising to target specific demographics effectively.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation that captures attention.
• Maintain consistent branding across all digital channels while exploring innovative ways to enhance user engagement through video editing and creative storytelling.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer; familiarity with scheduling and analytics features.
• Skilled in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Knowledge of SEO principles, keyword research techniques, and web analytics platforms like Google Analytics.
• Experience in video editing and photography to produce engaging multimedia content.
• Strong understanding of social listening tools and techniques to monitor brand reputation and industry trends.
• Excellent written communication skills with an eye for proofreading and editing content for clarity and impact.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• A passion for digital marketing innovation combined with a collaborative spirit eager to build meaningful relationships across teams. Join us as we harness the power of social media marketing to tell compelling stories that resonate globally!

Job Types

Part-time, Internship

Pay

₦405,551.95 - ₦811,103.90 per month

Work Location

Remote