Social Media and Marketing Manager

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Job Overview

Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We're seeking an energetic and strategic Social Media and Marketing Manager to lead our brand's online presence. In this role, you will develop innovative marketing campaigns, manage dynamic social media channels, and leverage analytics to boost brand visibility. Your creativity and data-driven mindset will drive meaningful connections with our community, elevate our digital footprint, and support our overall marketing objectives. Join us to inspire, influence, and make a lasting impact in the digital space.

Duties • Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness. • Leverage AI tools to support content ideation, copywriting, image generation, and workflow efficiency — staying ahead of emerging applications that can elevate creative output and save time. • Create captivating content including graphics, videos, photography, and written posts that align with brand voice and marketing goals. • Manage daily social media operations using tools like Hootsuite or Buffer to schedule posts, monitor conversations, and respond promptly to audience interactions. • Utilize social listening tools to track brand sentiment, industry trends, and competitor activity for informed decision-making. • Implement targeted advertising campaigns on platforms like Facebook Ads to reach specific audiences and optimize ad performance through A/B testing. • Conduct keyword research and apply SEO best practices to enhance content discoverability on search engines and social platforms. • Analyze web analytics with Google Analytics and social media insights to measure campaign effectiveness, refine strategies, and report on key performance indicators. • Collaborate with public relations teams to manage brand reputation and coordinate outreach efforts for partnerships and campaigns. • Support the planning and execution of brand events and activations — including logistics coordination, on-site social coverage, and post-event content and reporting. • Lead podcast support across all stages — including guest research and coordination, episode scheduling, writing show notes and captions, creating audiogram and short-form video clips for social distribution, and contributing to overall podcast growth strategy and audience development. • Design visually appealing graphics using Adobe Photoshop or Illustrator that support marketing initiatives. • Stay current with digital marketing trends, platform updates, and emerging tools to continuously innovate our approach.

Skills • Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns. • Comfortable working with AI-powered tools (such as ChatGPT, Claude, Midjourney, or equivalent) to accelerate content creation and enhance creative strategy, with a curiosity to continuously explore new applications. • Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) for creating engaging visual content. • Expertise in social listening platforms like Brandwatch or Sprout Social to monitor online conversations effectively. • Strong understanding of SEO principles, keyword research techniques, and web analytics for data-driven decision making. • Skilled in managing advertising campaigns on Facebook Advertising and other paid media channels. • Excellent content creation skills including writing compelling copy, editing proofs, and producing multimedia content such as videos and photography. • Familiarity with scheduling tools like Hootsuite or Buffer for efficient social media management. • Experience supporting or coordinating events, with the ability to manage moving parts across logistics, promotion, and real-time content capture. • Experience supporting a podcast end-to-end, from guest outreach and logistics coordination to content repurposing and platform management (e.g. Buzzsprout, Spotify for Podcasters), with a strategic eye for growing listenership and translating episodes into compelling social content. • Knowledge of branding strategies, relationship management, public relations tactics, and e-commerce integration. • Ability to analyze data from Google Analytics and web analytics tools to optimize marketing efforts. • Strong communication skills with an eye for detail in proofreading and editing content before publication.

Pay: From $350.00 per week

Work Location: Hybrid remote in West Hollywood, CA 90069