Social Media and Marketing Manager

Overview

Are you passionate about crafting compelling digital narratives and driving brand growth through innovative social media strategies? We are seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our dynamic marketing initiatives. In this role, you will harness your creativity and analytical skills to elevate our online presence, engage our community, and deliver impactful campaigns across multiple platforms. Join us to shape memorable brand stories, boost engagement, and foster meaningful relationships with our audience!

Responsibilities

• Develop and execute comprehensive social media marketing strategies that align with brand goals and target audiences.
• Manage daily content creation, including writing, editing, and scheduling posts across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Design eye-catching graphics and visuals utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaign appeal.
• Conduct social listening to monitor brand reputation, industry trends, and customer feedback for continuous improvement.
• Implement SEO best practices and keyword research to optimize content visibility on search engines and social platforms.
• Analyze web analytics and social media metrics with Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Cultivate strong relationships with media outlets, influencers, and partners through public relations efforts to amplify brand awareness.
• Coordinate photography and video editing projects to produce engaging multimedia content that resonates with diverse audiences.
• Stay current with digital marketing trends, platform updates, and emerging technologies to keep our strategies innovative and competitive.

Skills

• Proven expertise in social media management, content creation, branding, and digital marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Experience with social listening tools like Hootsuite or Buffer for real-time engagement insights.
• Knowledge of SEO techniques, keyword research, Google Analytics, web analytics, and e-commerce integration.
• Ability to craft compelling written content with excellent proofreading skills for clarity and impact.
• Familiarity with Facebook Advertising campaigns as well as other paid social media advertising platforms.
• Skilled in video editing and photography to produce high-quality multimedia assets.
• Exceptional relationship management skills for engaging stakeholders across public relations channels.
• Ability to analyze data effectively to optimize campaigns and report on key performance indicators (KPIs). Join us in shaping vibrant online communities while advancing your career in a fast-paced digital environment!

Job Type

Full-time

Pay

$3,000.00 - $5,157.51 per month

Work Location

Hybrid remote in Washington, DC 20009