Social Media and Marketing Manager

Job Overview

Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We’re seeking a dynamic Social Media and Marketing Manager to lead our brand’s online presence with energy, creativity, and strategic insight. In this role, you will develop innovative marketing campaigns, manage diverse social media channels, and foster meaningful relationships with our community. Your expertise will drive brand awareness, boost engagement, and elevate our digital footprint to new heights. If you thrive in a fast-paced environment and love turning ideas into impactful content, this opportunity is for you!

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.
• Utilize social listening tools to monitor brand mentions, industry trends, and customer feedback to inform marketing tactics.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve organic reach.
• Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize ROI.
• Analyze web analytics using tools like Google Analytics and web analytics platforms to measure campaign performance and refine strategies accordingly.
• Oversee branding initiatives ensuring consistency across all digital touchpoints while maintaining a vibrant online voice.
• Collaborate with the public relations team to enhance brand reputation through strategic outreach and media relations.
• Use social media management tools such as Hootsuite and Buffer to schedule posts, track engagement metrics, and streamline content workflows.
• Engage actively with followers by responding promptly to comments, messages, and reviews to foster community loyalty.
• Coordinate with graphic designers for visual content creation using Adobe Creative Suite (Photoshop, Illustrator) for eye-catching visuals.
• Plan and execute social media campaigns that support e-commerce initiatives and product launches through compelling storytelling.
• Stay current on industry trends in digital marketing, social media innovations, and emerging platforms to keep our strategies fresh and competitive.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in SEO techniques, keyword research tools, Google Analytics, Adobe Photoshop, Illustrator, and video editing software.
• Hands-on experience managing social listening tools like Brandwatch or Mention is highly desirable.
• Skilled in graphic design principles with the ability to produce engaging visual content independently or in collaboration.
• Familiarity with social media management applications such as Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that drive conversions.
• Strong understanding of branding strategies combined with excellent proofreading skills for error-free content creation.
• Ability to analyze web data using Google Analytics or similar tools to assess campaign effectiveness.
• Exceptional relationship management skills to build partnerships with influencers, media outlets, and community stakeholders.
• Excellent communication skills coupled with a proactive attitude toward learning new digital marketing trends.

Join us as we harness the power of social media marketing to tell compelling stories that inspire action! This paid position offers an exciting opportunity to shape our brand’s voice while advancing your career in a vibrant digital environment.

Pay

$20,800.00 - $72,800.00 per year

Benefits

• Employee discount
• Referral program

Work Location

In person