Social Media & Content Creation Specialist

About the Role

Next Step Realty is seeking a talented Social Media & Content Creation Specialist to build and manage our digital presence across all platforms. You will be the creative voice of our brand online, producing content that connects with buyers, sellers, agents and the broader Baltimore community.

Responsibilities

• Develop and execute a social media content calendar across Instagram, Facebook, LinkedIn, and TikTok.
• Create engaging, on-brand content including graphics, short-form video, reels, and written copy.
• Manage and grow our social media communities by responding to comments, messages, and engaging with followers.
• Plan and execute paid social media advertising campaigns, including audience targeting and budget management.
• Monitor platform analytics and produce regular performance reports with actionable insights.
• Collaborate with agents and leadership to spotlight listings, team highlights, and company milestones +.
• Stay current on social media trends and platform updates to keep our content strategy fresh and competitive.

Qualifications

• Minimum 2 years of experience in social media management or content creation.
• Strong eye for design, photography.
• Short-form video production a MUST.
• Experience running paid social campaigns and interpreting ad performance data.
• Excellent written communication skills and a strong sense of brand voice.
• Real estate industry experience is a plus but not required.
• Must be able to work some evenings and weekends as needed for events.

Tools & Platforms

Proficiency with the following tools is preferred: Canva, Meta Ads Manager, Later or Hootsuite, Instagram, TikTok, LinkedIn, Google Analytics, HubSpot.

What We Offer

• Competitive salary commensurate with experience.
• Comprehensive benefits package including health, dental, and vision insurance.
• Paid time off and paid holidays.
• Retirement plan with company contribution.
• Professional development budget and ongoing training opportunities.
• Collaborative, creative work environment with room for growth.
• Mentorship from experienced marketing and events leadership.
• Networking opportunities with professionals, clients, and community partners.

Details

• Employment Type: Full-Time, Permanent
• Hours: 40 hours per week (availability on event days, including some evenings and weekends, required)
• Location: On-Site in Timonium, MD
• Compensation: Competitive salary + benefits
• Reports to: VP, Marketing & Events