Social Media & Digital Marketing Analyst

Overview

Positive Distribution LLC ("PD"), the holding company for Lock Laces® (#1 no-tie shoelace product) and an Amazon consultant business, is seeking a talented and creative individual to fill the position of Social Media & Digital Marketing Analyst. In this role, you will be responsible for managing the digital presence of Lock Laces.

This is a full-time, in-office position for a person who can work in a fast paced, entrepreneurial environment at our offices located in Durham, NC.

While prior work experience with the responsibilities below is preferred, the ideal candidate must have a strong willingness to learn on the job, which PD believes can overcome lack of prior experience in any area of this job.

Responsibilities

Social Media Management:

• Develop and implement effective social media strategies for Lock Laces, engaging our audience and driving brand awareness.
• Create and curate engaging content, including images, videos, and compelling captions for various platforms such as Facebook, Instagram, TikTok, and more.
• Collaborate with our brand ambassadors as well as influencers / models to create content that’s aimed at growing brand awareness and driving sales.
• Monitor social media trends, industry developments, and competitor activities to refine and optimize our online presence.

Website and Email Blast Content:

• Collaborate with the President to produce engaging content for the Lock Laces website, ensuring it reflects the brand’s identity and resonates with the target audience.
• Craft eye-catching email blasts that promote new products, sales, and other marketing campaigns, fostering customer loyalty and boosting conversions.

Digital Advertising:

• Manage our Google and Meta Advertising, monitoring performance on a daily basis.
• Produce reports on a monthly basis to discuss performance with leadership.

E-Commerce Optimization:

• Work with the Amazon consultant business to optimize product listings with visually compelling imagery and multimedia elements.
• Help enhance the overall shopping experience for customers, maximizing sales potential on the Amazon platform.

Events & Brand Awareness Activities:

• Willingness to attend 1-2 local events per month and travel from time to time to trade shows, races, and more to spread brand awareness and shoot new content.
• Communicate with potential customers at events about the product and its benefits.

Ideal Qualifications

• Bachelor’s or Associate’s degree in Marketing, Advertising, Social Media, or a related field (or equivalent experience).
• Proven experience in social media management, content creation, and digital marketing.
• Comfortable with photography and videography on the phone and willingness to learn how to shoot on our professional camera.
• Proficiency in photo and video editing software (e.g., Adobe Creative Suite, Canva).
• Bonus points for any experience with e-commerce platforms, particularly Amazon and Shopify.
• Excellent communication skills, with the ability to craft compelling and engaging content.
• A strong eye for detail, composition, and visual aesthetics.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Benefits

• Competitive salary and potential for a performance-based bonus at year end.
• Opportunities for professional development and growth within the company.
• Travel opportunities to various events and trade shows.
• Collaborative and supportive work environment.
• Willing to craft a custom working hours schedule to accommodate better commute or regular life needs.

Join us at Positive Distribution LLC, and be part of an innovative and rapidly growing company that values creativity and ambition.