Digital Marketing Strategist

We are a high-end wedding venue in the Hudson Valley looking for a Digital Marketing Strategist with a strong social media background to help lead and elevate our marketing efforts.

This is a hands-on, strategy-led role within a small, fast-moving team. While social media is a core focus, this person will also contribute to broader marketing areas including messaging, campaigns, and overall brand direction.

We already have content support in place — what we need is someone who can own the strategy, guide execution, and ensure our marketing efforts are actually driving inquiries and bookings.

Key Responsibilities

• Develop and lead social media strategy (Instagram, TikTok, etc.)
• Define content direction — what we post, why it matters, and how it performs
• Partner with and provide direction to a junior marketing assistant to ensure strong execution
• Own both strategy and execution — setting direction while also ensuring it’s carried through
• Optimize content for engagement, reach, and conversion
• Contribute to overall marketing strategy and campaign planning
• Provide input and lead website messaging and brand positioning
• Identify opportunities for strategic marketing improvement - SEO, PR, etc.

What We’re Looking For

• Strong experience in social media strategy (this is a core requirement)
• Broader understanding of digital marketing and brand positioning
• Ability to think in terms of content, messaging, and conversion
• Comfortable working in a small business environment and wearing multiple hats
• Hands-on, proactive, and able to take ownership
• Strong understanding of Gen Z consumer behavior
• Experience in hospitality, events, weddings, or lifestyle brands is a strong plus
• This role may require content capture at events - some nights & weekends may be required from time to time

Role Details

• Part-time: 10–15 hours per week
• Flexible structure (independent contractor or salaried depending on fit)
• Hudson Valley / Westchester, NY strongly preferred

Compensation

Competitive and based on experience.

How to Apply

Please submit:

• A brief overview of your experience
• Examples of social media work you’ve led
• Any relevant results (engagement, conversions, etc.)