Social Media Executive

About

The Social Media Executive plays a pivotal role in developing and implementing social media strategies to enhance the online presence and brand awareness of the marketing firm. This role involves creating engaging content, managing social media platforms, analysing performance metrics, and staying abreast of industry trends to optimize the firm’s social media presence.

Responsibilities

• Formulate and execute comprehensive social media strategies aligned with the marketing firm’s goals and target audience.
• Generate creative and compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and others.
• Develop a content calendar and schedule posts to maintain a consistent online presence.
• Monitor and manage the firm’s social media accounts, ensuring all profiles are up-to-date and aligned with the brand image.
• Track key performance indicators (KPIs) and analyze social media metrics to measure the effectiveness of campaigns.
• Prepare regular reports with insights and recommendations for optimizing social media performance.
• Execute and oversee social media campaigns, contests, and promotions to drive engagement and achieve marketing objectives.
• Collaborate with the design team to create visually appealing graphics and multimedia content.

Qualifications

• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Proficient in using social media management tools and analytics.
• Familiarity with graphic design tools is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role in a marketing firm.

Company

COLEDA B2B is one of the fastest growing B2B firm

301A and 301B, Building Alpha 2, Giga space Condominium, Viman nagar, Pune, Maharashtra, India 411014