Social Media & Content Intern / Assistant

About

Panache Pilates is seeking a creative and motivated Social Media & Content Intern/Assistant to support our Instagram and TikTok presence. This is a primarily remote internship with occasional paid, in-person content shoots in Jersey City or New York City. This role is ideal for college students or recent graduates looking to build a strong portfolio, gain hands-on brand experience, and receive a professional reference.

Responsibilities

• Create 3–5 Instagram Story posts daily (content requires approval before posting)
• Assist with Instagram and TikTok content creation
• Develop and pitch your own social media strategy, alongside the existing brand strategy
• Ensure all content aligns with Panache Pilates’ elevated, wellness-forward aesthetic
• Assist with occasional paid, in-person content shoots
• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Create compelling visual and written content including graphics, videos, photography, and blog posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools
• Manage daily social media activities including scheduling posts with Buffer or Hootsuite, monitoring engagement, and responding to comments to foster community relationships
• Conduct keyword research and SEO optimization to increase content visibility and improve search rankings
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activities
• Implement Facebook Advertising campaigns and analyze their performance using Google Analytics and web analytics tools
• Coordinate public relations efforts through social media channels to enhance brand image and manage crisis communications when necessary
• Collaborate with cross-functional teams such as marketing, sales, and customer service to ensure consistent branding and messaging across all channels
• Track campaign performance metrics, prepare reports on engagement rates, reach, conversions, and ROI for continuous improvement
• Stay updated on the latest social media trends, platform updates, digital marketing techniques, and emerging technologies like e-commerce integrations

Qualifications

• Strong interest in social media, wellness, fitness, or lifestyle brands
• Good visual eye and understanding of brand aesthetics
• Familiar with Instagram Stories, Reels, and TikTok
• Organized, reliable, and comfortable working independently

Skills

• Proficiency in Adobe Photoshop, Illustrator, and other Adobe Creative Suite applications for graphic design and visual content creation
• Experience with social media management tools such as Hootsuite or Buffer for scheduling and analytics
• Strong knowledge of SEO best practices, keyword research strategies, and web analytics including Google Analytics
• Skilled in content creation including photography, video editing, proofreading, and storytelling that aligns with branding objectives
• Familiarity with Facebook Advertising campaigns and digital marketing strategies to boost reach and engagement
• Excellent relationship management skills to engage audiences effectively across diverse demographics
• Ability to analyze data insights from social listening tools and analytics platforms to inform strategic decisions
• Strong understanding of social media marketing principles including branding consistency, audience targeting, public relations management, and e-commerce integration when applicable
• Creative mindset with an eye for detail in graphic design and visual storytelling; ability to adapt content for various platforms while maintaining brand voice

Details

• Duration: 6–12 months
• Location: Remote; paid in-person shoots in Jersey City/NYC
• Compensation: Internship; in-person shoots paid
• Opportunity: Potential transition to paid role after internship

Job Types

• Internship
• Contract
• Temporary

Pay

• $100.00 per week

Work Location

• Hybrid remote in Jersey City, NJ 07302