Social Media Manager

Position Summary

The Social Media Manager is responsible for developing and executing a dynamic social media strategy that showcases the property’s guest experience, amenities, dining outlets, events, and brand personality. This role creates visually compelling content that drives awareness, engagement, and bookings while strengthening the property's reputation as a destination. The ideal candidate is a creative storyteller with a strong understanding of hospitality marketing, guest engagement, and digital trends.

Key Responsibilities

Social Media Strategy

• Develop and implement a social media strategy aligned with the hotel’s marketing and revenue goals
• Promote guest experiences including rooms, dining, pool, events, and local attractions
• Identify opportunities to drive direct bookings and event inquiries through social platforms

Content Creation

• Capture and create high-quality photo and video content showcasing the property, guest experiences, food & beverage, and events
• Develop engaging content including:
  • Behind-the-scenes content
  • Guest experiences
  • Food & beverage highlights
  • Seasonal promotions
  • Event coverage
• Maintain a monthly social media content calendar aligned with marketing initiatives and promotions

Platform Management – Manage And Grow Brand Presence On

• Instagram
• Facebook
• TikTok
• LinkedIn

Responsibilities Include

• Posting consistently or scheduled content
• Monitoring comments, direct messages, and guest interactions
• Responding to guest questions and feedback in a timely and professional manner
• Managing paid social media campaigns when applicable

Guest & Community Engagement

• Highlight guest stories, user-generated content, and reviews
• Engage with influencers, local businesses, and community partners
• Promote property events, weddings, meetings, and special experiences

Collaboration

• Work closely with Sales, Catering, Events, and Food & Beverage teams to promote upcoming experiences and offers
• Coordinate content around weddings, corporate meetings, and social events
• Partner with photographers, videographers, and influencers for content creation

Analytics & Performance

• Track and analyze social media performance metrics
• Provide monthly reports on engagement, audience growth, and campaign results
• Optimize strategy based on insights and trends

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred
• 2–4 years of experience managing social media for hospitality, lifestyle, travel, or restaurant brands
• Strong photography and video editing skills
• Experience with social media scheduling and analytics tools
• Excellent writing and storytelling ability
• Strong understanding of hospitality guest experience and brand marketing

Preferred Skills

• Experience promoting hotels, resorts, or restaurants
• Knowledge of influencer marketing and partnerships
• Basic graphic design skills
• Experience covering live events such as weddings, parties, and activations

Key Performance Indicators (KPIs)

• Social media engagement and follower growth
• Direct traffic to the hotel website from social media
• Event and dining inquiries generated from social platforms
• Brand awareness and local community engagement