Social Media Manager

Company Description

SoftShox is dedicated to helping prevent traumatic brain injuries through innovative sports safety solutions. We are building a brand that is mission-driven, credible, and visually compelling, and we are looking for someone who can help bring that story to life online.

Role Description

This is a contract role that will require in-person visits to our lab in Vienna, Virginia at least

1-2x monthly. The Social Media Manager is responsible for growing and maintaining SoftShox's presence across key social platforms. This is a hands-on, execution-focused role. You will own the content calendar, build assets, capture new content in the field, and publish consistently across Instagram, LinkedIn, and X. Working closely with leadership, you'll help shape how SoftShox shows up online, pulling from existing image and video libraries while also bringing fresh content to life with your own camera and creativity. This role is ideal for an early-career individual with a genuine passion for storytelling, social media, and mission-driven work.

Key Qualities

• Creative eye with a strong sense of visual storytelling and brand voice
• Self-starter who can own a content calendar and execute without heavy oversight
• Comfortable both behind a camera and in front of a screen: shoots, edits, and posts
• Organized and deadline-driven, with the ability to plan a month ahead and stay on track
• Collaborative partner who can take direction and translate ideas into compelling content
• Curious about what works, pays attention to engagement, trends, and platform nuance
• Collaborative and cross-functional by default
• Mission-connected and genuinely excited to tell our story

Responsibilities

• Develop and maintain a rolling monthly content calendar, planned at least four weeks in advance
• Create and publish 2–3 posts per week across Instagram, LinkedIn, and X
• Source, select, and lightly edit existing photos and videos from the company's content library
• Capture original photo and video content using your own camera in office, field, and event settings
• Collaborate with leadership to align content with company priorities, campaigns, and announcements
• Write clear, on-brand copy and captions tailored to each platform's audience and format
• Monitor post performance and share regular updates on engagement, reach, and growth
• Maintain a consistent visual and tonal identity across all channels
• Stay current on platform trends, algorithm changes, and content best practices
• Build and organize a growing library of brand assets, templates, and evergreen content
• Champion the mission and values of traumatic brain injury prevention in all work

Qualifications

Must Have

• 1+ years of experience in social media management, marketing, content creation, or a related field
• Demonstrated ability to manage and grow social media accounts across Instagram, LinkedIn, and/or X
• Experience with basic photo and video editing (e.g., Lightroom, CapCut, Adobe Suite, or similar tools)
• Strong writing skills with an eye for voice, tone, and platform-appropriate copy
• Highly organized with strong attention to detail and the ability to meet recurring deadlines
• Startup mindset: resourceful, hands-on, and execution-oriented
• Genuine interest in sports safety, health technology, or traumatic brain injury prevention
• Permanent work authorization in the United States

Preferred

• Background in photography, visual storytelling, journalism, or marketing
• Experience working with or for a brand, startup, or mission-driven organization
• Familiarity with scheduling and analytics tools