Social Media Manager

About

Kendrick Recruitment is seeking a dynamic Social Media Manager for a luxury hospitality brand. This role is ideal for a creative and data‑driven professional who can elevate brand presence while driving enquiries and bookings through strategic digital marketing initiatives.

Minimum Requirements

• 3+ years’ experience in brand, social, or digital marketing (luxury hospitality, travel, or lifestyle preferred)
• Proven experience growing social channels and delivering high‑quality campaigns
• Strong understanding of social platforms, content formats, and performance metrics
• Experience managing external partners, creatives, and agencies
• Strong analytical and reporting skills
• Excellent written and verbal communication skills
• Fluent in English

Key Responsibilities

Digital Marketing & Growth

• Support PR activity, partnerships, and brand collaborations
• Grow blog content into a strong acquisition channel
• Manage SEO: keyword planning, on‑page optimisation, metadata, and local SEO
• Plan and execute paid campaigns (Meta, Google, retargeting, seasonal campaigns)
• Analyse performance using GA4, UTMs, and conversion tracking
• Improve conversion across the funnel including website, landing pages, and email capture

Social Media Management

• Lead and grow social media presence across Instagram, Facebook, X, TikTok, and LinkedIn
• Create and manage high‑quality content including video, imagery, and storytelling
• Develop and maintain a strategic content calendar
• Drive engagement, awareness, and conversion through social strategies
• Build and manage a UGC (user‑generated content) pipeline
• Manage community engagement and brand communication
• Lead influencer collaborations and partnerships
• Monitor trends and optimise content performance

Ideal Candidate Attributes

• Strong eye for luxury aesthetics and brand alignment
• Creative thinker with a data‑driven mindset
• Excellent storytelling and content planning skills
• Confident in analytics and performance‑driven decision‑making
• Highly organised, proactive, and able to work independently
• Calm under pressure with strong attention to detail

Only candidates meeting the listed requirements will be contacted within 7 working days.