Social Media Manager

About

We are looking for a strategic, creative, and highly hands-on Social Media Manager to lead the digital presence of a high-end brand specializing in culinary equipment.

This is an on-site role based in Maryland, ideal for someone who is not only strategic but also deeply involved in content creation; from shooting to editing and publishing. You will play a key role in bringing the brand to life through visually compelling, high-quality content.

You will work directly with the Marketing Director and Sales team, with strong ownership over both strategy and execution.

Key Responsibilities:

• Develop and execute social media strategies aligned with business goals (brand awareness, lead generation, growth).
• Plan and manage the content calendar across platforms.
• Create content on-site: shoot photo and video (products, events, lifestyle, behind-the-scenes, brand storytelling).
• Edit and produce content for social platforms (Reels, short-form video, static, etc.).
• Collaborate with design and marketing teams to ensure high-quality, on-brand output.
• Monitor performance metrics (engagement, reach, conversions) and optimize content accordingly.
• Identify trends, formats, and opportunities within the culinary, hospitality, and lifestyle space.
• Ensure brand consistency and elevate brand perception across all channels.

Profile:

• Proven experience in social media management with a strong balance of strategy and hands-on content creation.
• Strong skills in photography, video production, and editing (mobile and/or professional equipment).
• Proficiency in editing tools (Adobe Suite, CapCut, Final Cut, or similar).
• Strong visual eye and understanding of premium branding.
• Comfortable working on-site and actively producing content.
• Ability to translate business goals into content that drives results.
• Knowledge of paid media (Meta Ads; LinkedIn Ads is a plus).
• Highly organized, proactive, and detail oriented.
• Strong communication skills.

Nice to Have:

• Experience in the culinary, hospitality, or premium lifestyle sectors.
• Passion for food culture and culinary experiences.
• Experience with B2B content and lead generation.
• Experience directing shoots or working in dynamic, live environments.

What We Offer:

• On-site role in Maryland within a collaborative and creative environment.
• Opportunity to work with a premium brand in the culinary industry.
• Direct exposure to marketing leadership and strategic decision-making.
• High-impact role with room to grow and build.