Social Media Manager /sr Manager- Digital Marketing/social Media Manager - Ed Tech - 5years - Mumbai

Role Overview

As a Social Media Manager and Senior Manager - Marketing in the education sector based in Mumbai, you will have a dynamic leadership opportunity to drive strategic and operational marketing initiatives. Your primary goal will be to increase admissions and revenue growth for multiple education brands. This role requires a combination of creativity, data‑driven execution, and cross‑functional collaboration to enhance brand visibility and achieve measurable impact in the education sector.

Key Responsibilities

• Design and implement integrated marketing campaigns across various channels such as digital, offline, and event‑based to boost admissions.
• Develop targeted initiatives for competitive exams like NEET, JEE, K‑12 admissions, and higher education programs.
• Lead engagement programs for students and parents including workshops, open houses, and school partnerships.
• Manage marketing budgets, monitor Return on Investment (ROI), and optimize Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
• Supervise digital and creative marketing efforts to ensure brand consistency and measurable outcomes.

Qualifications Required

• Bachelors degree in Business Administration (BBA), Management Studies (BMS), or equivalent.
• 7‑14 years of overall experience with a minimum of 4 years in a senior marketing role.
• Demonstrated track record of driving admissions and revenue growth through impactful marketing campaigns.
• Strong expertise in both offline and digital marketing.
• Excellent communication, project management, and stakeholder management skills.
• Background in education, educational technology (edtech), or competitive exam marketing is an advantage.

Additional Information

(Note: Any additional details of the company were not included in the provided job description)

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Role Overview

As a Social Media Manager and Senior Manager - Marketing in the education sector based in Mumbai, you will have a dynamic leadership opportunity to drive strategic and operational marketing initiatives. Your primary goal will be to increase admissions and revenue growth for multiple education brands. This role requires a combination of creativity, data‑driven execution, and cross‑functional collaboration to enhance brand visibility and achieve measurable impact in the education sector.

Key Responsibilities

• Design and implement integrated marketing campaigns across various channels such as digital, offline, and event‑based to boost admissions.
• Develop targeted initiatives for competitive exams like NEET, JEE, K‑12 admissions, and higher education programs.
• Lead engagement programs for students and parents including workshops, open houses, and school partnerships.
• Manage marketing budgets, monitor Return on Investment (ROI), and optimize Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
• Supervise digital and creative marketing efforts to ensure brand consistency and measurable outcomes.

Qualifications Required

• Bachelors degree in Business Administration (BBA), Management Studies (BMS), or equivalent.
• 7‑14 years of overall experience with a minimum of 4 years in a senior marketing role.
• Demonstrated track record of driving admissions and revenue growth through impactful marketing campaigns.
• Strong expertise in both offline and digital marketing.
• Excellent communication, project management, and stakeholder management skills.
• Background in education, educational technology (edtech), or competitive exam marketing is an advantage.

Additional Information

(Note: Any additional details of the company were not included in the provided job description)