Social Media & Creator Strategy Lead

About Flybar

Flybar, the Original Pogo Stick Company, has been leading the toy industry with innovative play solutions since 1918. With a portfolio of products across 14 categories and 9+ toy brands, Flybar includes names like Kid Trax, Swurfer, Antsy Pants and Waddle.

The company partners with major retailers as well as hundreds of specialty shops, and we are focused on scaling how we launch and grow our products through content, creators, and digital channels.

We’re a fast-moving team where ideas quickly turn into live campaigns.

We’re looking for someone creative, hands-on, and results-driven to lead our social and creator strategy and connect it directly to retail performance.

Role

This is a hands-on growth role, not a traditional social media position.

You will own how content is created, tested, and scaled, and how that translates into performance across social, ecommerce, and retail.

What you’ll do

• Define and execute social media strategy across TikTok, Meta, YouTube Shorts, and LinkedIn
• Build and run creator campaigns to generate content, reviews, and performance insights
• Identify high-performing content and scale it through paid campaigns
• Plan and support campaigns on key products across Amazon and retail
• Support the development of TikTok Shop and social commerce initiatives
• Own and optimize Klaviyo (email + SMS) to drive traffic and revenue
• Use AI tools to create, test, and optimize campaigns efficiently
• Own and manage our digital asset system

What we’re looking for

• Strong execution mindset, with the ability to take ownership and move quickly
• Background can vary (marketing, business, engineering, or other analytical fields), but you have worked on projects tied to growth, content, or digital channels
• Experience or strong interest in short-form content and social platforms (especially TikTok)
• Hands-on experience or exposure to paid social campaigns (TikTok, Meta)
• Experience using Klaviyo or similar tools, or the ability to learn quickly
• Comfortable working with data, testing, and improving performance
• Comfortable working cross-functionally, including with more technical profiles
• Organized, proactive, and able to manage multiple projects
• Curious and hands-on with AI tools for content and campaign development

What we offer

• Competitive salary based on experience
• Health, dental, and vision insurance
• Paid time off + company holidays
• A fast-growing company with strong retail momentum
• Clear opportunity to grow quickly based on performance
• High ownership from day one with direct impact on product launches and revenue
• Exposure to the full business: product, ecommerce, retail, and marketing
• A small, focused team where decisions happen quickly and your work is visible

Why this role

You’ll directly impact how products launch, scale, and succeed across social and retail. This is a hands-on opportunity to build and grow a modern content and creator engine within a fast-moving company.