Social Media Marketing Manager (m/w/d) - B2B & Employer Branding

About Us

Work-Life-Balance is not just a buzzword for us, but a lived reality. We believe that good work comes from motivation, team spirit, and an environment where you feel comfortable. That's why we offer you not only exciting tasks but also really good framework conditions:

Benefits

• Flexible working hours
• Up to 2 days per week remote work
• Kindergarten subsidy & anniversary payments
• Company bike, company pension & capital-forming benefits
• Corporate health management
• Team events, event kitchen, fruit baskets & free drinks
• Air-conditioned offices & ergonomic workstations
• Free parking spaces & e-charging stations

Responsibilities

• Development and implementation of a social media strategy with a focus on B2B (LinkedIn, Instagram & Facebook)
• Planning, creation, and publication of target-group-oriented content (text, image, video)
• Building and further developing our employer brand on social media
• Conception and implementation of corporate influencer programs
• Collaboration with internal stakeholders to identify and prepare relevant topics (e.g., HR, Sales, Departments)
• Processing and preparation of content with common tools (e.g., Lightroom, Photoshop, Canva, Edits)
• Editorial planning and continuous development of content formats
• Monitoring and analysis of relevant KPIs (e.g., reach, engagement, follower growth)
• Derivation of measures for optimizing content and campaigns
• Close coordination with Marketing, HR, and external partners
• Reporting to the Head of Marketing

Qualifications

• Degree or training in Marketing, Communications, Media, or comparable
• Experience in social media marketing, ideally in a B2B environment
• Experience in building or further developing an employer brand
• Confident use of LinkedIn, Instagram & Facebook, as well as a good understanding of platform mechanics and trends
• Experience in content creation (text, image, video) and a good eye for design
• Knowledge of common tools such as Lightroom, Photoshop, Canva, or comparable applications
• Experience with corporate influencers or personal branding is an advantage
• Creativity, a feel for storytelling, and target-group-oriented communication
• Analytical thinking and experience with social media metrics
• Structured, independent way of working and teamwork skills

Call to Action

DO YOU WANT TO HELP SHAPE THE FUTURE OF OUR COMPANY?

Then apply via our website: stating your salary expectations and possible start date.

We look forward to your application!