Social Media Marketing Specialist

About Cassidy Advertising & Consulting

Since 1996, Cassidy Advertising & Consulting has helped businesses turn marketing into measurable growth. As a locally owned, women-owned, family-operated agency, we serve as trusted outsourced Marketing Directors—combining decades of experience with modern strategy and creativity. Our full-service capabilities include marketing consulting, copywriting, design, media buying, website development, SEO, social media, email marketing, Google Ads, trade show booth design, and public relations.

Role Description

Cassidy Advertising is seeking a strategic and execution-focused Social Media Marketing Specialist to manage, create, and optimize social media efforts across a variety of client accounts. This role goes beyond posting—this individual will be responsible for analyzing performance, refining strategies, and driving measurable engagement and ROI for clients through both organic and paid social efforts. The ideal candidate is both creative and analytical, with a strong understanding of social media platform best practices, audience behavior, artificial intelligence tools within each platform, and performance optimization.

Key Responsibilities

• Create, schedule, and publish organic and sponsored content across all major social media platforms:
• Ad creation (copy, visuals, and formatting)
• Audience targeting and segmentation
• Budget allocation and campaign setup
• Ongoing monitoring and optimization for peak performance
• Write clear, engaging, and on-brand captions tailored to each client and platform
• Collaborate with internal design teams to develop graphics, video, and visual assets
• Manage day-to-day social media activity including comments, messages, and engagement opportunities
• Develop and maintain monthly content calendars aligned with client strategy
• Track, analyze, and report on both organic and paid social performance, providing insights and recommendations to improve engagement, reach, conversions, and ROI
• Continuously refine campaigns and content strategies based on data and performance trends
• Manage relationships with platform representatives (Meta, LinkedIn, TikTok, etc.) to stay ahead of updates, tools, and opportunities
• Stay current on social media trends, algorithm updates, and emerging platforms
• Collaborate with account managers to ensure alignment with broader marketing strategies and client goals

Qualifications

• 3+ years of hands-on experience in social media execution, including paid social campaign management (agency experience preferred)
• Proven experience managing and executing across all major platforms, including Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), YouTube, Google My Business
• Hands-on experience with paid social tools and ad managers, including Meta Ads Manager and similar platforms
• Experience using social media management and scheduling tools such as Hootsuite, HubSpot, or similar
• Strong writing skills with the ability to adapt tone and voice across industries
• Proven ability to analyze performance metrics and translate data into actionable insights
• Strong organizational skills with the ability to manage multiple client accounts and deadlines

What We Offer

• Full-time, salaried, exempt position
• High-visibility role with direct access to the Executive Team
• Competitive compensation and benefits package
• Paid time off
• Paid birthday, personal day, and holidays
• Retirement Savings Plan with Employer Match
• Hybrid work environment with 1 in-office day at corporate