Social Media Specialist

Your New Role…

The Social Media Coordinator supports *** social media teams in growing audiences, managing publishing workflows and creating engaging social content across multiple platforms. This role helps ensure a consistent flow of compelling, on-brand content while assisting with community management, social trend monitoring and day-to-day channel operations. The ideal candidate is a highly organized and creative digital native who is deeply immersed in social media culture.

Your Role Accountabilities…

Social publishing, scheduling and platform operations

• Schedule and publish content across social media platforms including Instagram, TikTok, Facebook, YouTube, X and Pinterest.
• Support day-to-day operations of the *** YouTube channels including video ingestion, optimization, organization and thumbnail coordination.
• Maintain editorial calendars and ensure accurate, timely posting.
• Review and quality-check posts to ensure accuracy and adherence to brand voice.

Content creation and platform optimization

• Develop engaging social content based on platform trends, especially for TikTok and short-form video platforms.
• Write compelling, on-brand copy for social posts across multiple platforms.
• Identify and curate eye-catching content from influencer or fan communities for potential reposting.
• Capture native social footage or behind-the-scenes content as needed

Community Management & Social Listening

• Monitor and moderate conversations across social platforms.
• Respond to comments and messages while maintaining brand voice.
• Surface community feedback, potential issues, and audience insights to the team.

Trend Monitoring & Strategic Support

• Track emerging social media trends, creators and platform features.
• Share insights that may inform future content opportunities.
• Assist with reviewing social video series and content with an eye toward performance.

Qualifications & Experience…

• Bachelor’s degree or equivalent experience.
• Professional experience in social media or digital content.
• Deep familiarity with social media platforms including TikTok, Instagram, YouTube, Facebook and X.
• Strong writing and communication skills with the ability to craft engaging, on-brand copy.
• Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously.
• Strong understanding of social media trends, creators and platform culture.
• Basic photo and video editing experience; familiarity with Adobe Photoshop or Premiere is a plus.
• Experience with social media and analytics tools such as Tubular, Creator Studio or similar platforms preferred.
• Proactive, collaborative work ethic with strong problem-solving skills.