Salesforce Marketing Cloud Specialist

Responsibilities

We are looking for a Salesforce Marketing Cloud Specialist to join our team of experts. The candidate will be responsible for understanding our customers’ business and implementation requirements and for migrating customers to Salesforce Marketing Cloud to support those requirements.

The candidate will be responsible for performing business and strategic analysis in order to support the marketing strategy and goals.

The Salesforce Marketing Cloud Specialist will be responsible for list segmentation, campaign configurations, quality assurance, and campaign execution within Salesforce Marketing Cloud.

• Coordinate with other Salesforce Marketing Cloud users and stakeholders to advance enterprise-wide use and adoption of Marketing Cloud email and marketing automation solutions.
• Proactively research and make recommendations regarding new features made available with each Salesforce Marketing Cloud Release.
• Manage data feeds and integrations with Salesforce and other technology platforms.
• Research integration issues and work closely with team members on operations and development
• Partner with Marketing Cloud Email Specialists and provide technical guidance when building sophisticated customer marketing campaigns
• Help prepare data sets with appropriate rules for email journeys using Marketing Cloud Salesforce Connector or integrate data from other data sources.
• Partner with our marketing teams to create campaign and promotion KPI reports for performance and to guide future strategy.
• Partner with internal technology and support teams to define a clear testing, monitoring and debugging strategy to ensure optimal platform performance and connectivity with other technology platforms and applications
• Troubleshoot and support implemented email channel technology applications.

Requirements

• Expertise in SFMC Journey Builder, Email Studio, Content Builder, and Audience Builder or Salesforce Admin Certification - Advantage
• Understanding of CRM concepts and email communications best practices
• Ability to write basic to intermediate SQL statements and queries
• Experience in supporting end-users, requirements gathering and documentation
• Experience with list segmentation and working with large relational data sets that require merging, joining, and cross-referencing data
• Strong interpersonal skills and a demonstrated track record of enabling repeatable processes, driving advancement in quality, and collaborating within a matrixed organization in a responsive and productive manner
• Out-of-the-box thinking for solutions and ideas related to email and direct marketing channels out-of-the-bo
• Demonstrated project management skills
• Excellent communication skills, both verbal and written in English

Advantages

• Graduate of Industrial Engineering
• Salesforce Admin certification

Required Soft skills:

• Good understanding of data process design and data architecture/schema
• Strong problem solver with a “can do approach.”
• A team player with a passion for helping and supporting.
• Analytical skills.
• Fluent in English, both verbal and written

Preferred Certifications:

• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Administrator

Bonus Certifications:

• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Marketing Cloud Developer