Field Marketing Specialist

Reporting to the Field Marketing Manager, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull the leading brand in their region. The FMS represents Red Bull in the local market in the most relevant way, aligned with global and national strategies and priorities.

The FMS is responsible for gathering key local insights by building strong networks within specific communities and environments, including key local creators. They provide input to develop and execute innovative marketing initiatives that address local needs and characteristics across the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications, while leveraging both On-Premise and Off-Premise channels.

The Field Marketing Specialist works primarily in the field, managing a local team of Student Marketeers, and brings the World of Red Bull to life on campus and in the market, reaching new consumers at the point of entry to the brand.