Brand Manager

About the Role

Our client is a diversified CPG company, operating in branded and contract manufacturing. We are seeking a strategic and execution-focused Brand Manager to lead the growth and positioning of our cosmetics portfolio across both e-commerce and retail channels. This role blends creativity with analytics—you’ll own brand storytelling, product launches, and go-to-market strategies while leveraging data to drive performance across digital and in-store environments. You’ll collaborate cross-functionally with product development, digital marketing, sales, and retail partners to ensure a consistent and compelling brand experience at every touchpoint.

Responsibilities

Brand Strategy & Execution

• Own and execute the overall brand strategy, ensuring alignment with company goals and target audience
• Develop and maintain brand positioning, messaging, and visual identity across all channels
• Monitor market trends, competitive landscape, and consumer insights to inform strategy

Product Launch & Innovation

• Lead end-to-end product launches (concept to commercialization), including timelines, pricing, and positioning
• Partner with product development on innovation pipelines and formulation trends
• Develop launch toolkits for ecommerce and retail distribution

E-commerce & Digital Performance

• Collaborate with digital marketing teams on paid media, SEO, email, and social campaigns
• Optimize product detail pages (PDPs), content, and merchandising for conversion
• Analyze e-commerce KPIs (conversion rate, AOV, CAC, ROAS) and drive continuous improvement

Retail & Trade Marketing

• Support retail execution including in-store displays, promotions, and merchandising
• Partner with sales teams and retail accounts to drive sell-in and sell-through
• Develop retail marketing materials and seasonal campaigns

Analytics & Reporting

• Track brand performance across ecommerce and retail channels
• Translate data into actionable insights and strategic recommendations
• Manage budgets and forecast performance

Cross-Functional Collaboration

• Work closely with creative, supply chain, sales, and external agencies
• Ensure consistent brand experience across all customer touchpoints

Qualifications

• Bachelor’s degree in marketing, Business, or related field
• 4–7+ years of experience in brand management, preferably in cosmetics, beauty, or CPG
• Strong understanding of e-commerce platforms (e.g., Shopify, Amazon) and digital marketing channels
• Experience supporting retail distribution (e.g., specialty, mass/drug channels)
• Proven track record of successful product launches
• Analytical mindset with experience using data to drive decisions
• Excellent project management and communication skills

Required Skills

• Strategic thinking with strong execution skills
• Creativity and brand storytelling
• Data-driven decision making
• Cross-functional leadership
• Adaptability in a fast-paced environment