Sr Brand Manager, Marketing Capabilities & Creative Effectiveness
Kraft Heinz
About the role
Sr Brand Manager, Marketing Capabilities & Creative Effectiveness
Location: Chicago, IL (AON) or Toronto, ON (Queen’s Quay Terminal) – Hybrid
The Opportunity
Reporting to the Global Marketing Capabilities Director, you will be a key driver within the Global Marketing Excellence team.
In this role you’ll champion our Global Marketing Capabilities—partnering with teams across regions to nurture a culture of excellence. You’ll be embedding a world‑class marketing culture across all global zones and markets. If you are a seasoned marketer with creativity who loves "how" great marketing gets done as much as the "what," this is your stage.
What’s on the Menu?
- Strategic Capability Building: Support the development of global training programs within our Marketing Competency model, with a heavy focus on the Brand Growth System and Creative Effectiveness.
- Global Training Leadership: Co‑lead the creation of BGS training modules tailored to diverse learning audiences, from junior marketers to senior leadership.
- Cross‑Functional Collaboration: Partner closely with Zone Capability teams, Creative Effectiveness, The Kitchen (our internal agency), and Global L&D to ensure our learning tools meet the nuanced needs of markets around the world.
- Engagement & Communications: Design and execute internal communication plans that drive excitement and adoption of our global marketing playbooks.
Recipe for Success
We are looking for a Courageous, Curious, and Collaborative Leader who brings:
- Proven Marketing Pedigree: Experience as a Senior Brand Manager (or equivalent) with a deep understanding of what makes a brand thrive.
- Strategic Influence: The ability to gain buy‑in from senior stakeholders and effectively convey complex messages across various global channels.
- High‑Stakes Communication: In this role you’ll champion our global marketing capabilities—partnering with teams across regions to nurture a culture of excellence.
- Operational Resilience: A "never settle" mindset with the ability to navigate a "blank slate" environment and manage multiple high‑stakes projects simultaneously.
- Capability Expertise: Experience launching, executing, and delivering scalable results for large‑scale marketing models or playbooks is highly preferred. This includes tracking adoption and achieving data‑driven goals.
- Business Acumen: A strong grasp of how marketing capabilities and consumer experience directly impact the strategic direction of a global business.
- Global Mindset: The flexibility to occasionally adjust your schedule to support and collaborate with our international teams across different time zones.
- Travel: Maintain a pulse on our global markets through regular travel (up to 25%). You will build face‑to‑face partnerships with regional leadership teams to ensure local execution aligns with our Global marketing vision.
Total Rewards
New Hire Base Salary Range: $146,300.00 – $182,900.00
Bonus: This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job‑related knowledge, skills, and experience among other factors.
Benefits
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical: Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social: Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional: Employee Assistance Program, Wellbeing Programs, Family Support Programs
- Financial: 401k, Life, Accidental Death & Dismemberment, Disability
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families.
Location(s)
- Chicago/Aon Center
- Toronto – Queen's Quay – Headquarters
Equal Opportunity Employer
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
Requirements
- Experience as a Senior Brand Manager (or equivalent) with a deep understanding of what makes a brand thrive.
- The ability to gain buy-in from senior stakeholders and effectively convey complex messages across various global channels.
- A "never settle" mindset with the ability to navigate a "blank slate" environment and manage multiple high-stakes projects simultaneously.
- Experience launching, executing, and delivering scalable results for large-scale marketing models or playbooks is highly preferred.
- A strong grasp of how marketing capabilities and consumer experience directly impact the strategic direction of a global business.
- The flexibility to occasionally adjust your schedule to support and collaborate with our international teams across different time zones.
Responsibilities
- Support the development of global training programs within our Marketing Competency model, with a heavy focus on the Brand Growth System and Creative Effectiveness.
- Co-lead the creation of BGS training modules tailored to diverse learning audiences, from junior marketers to senior leadership.
- Partner closely with Zone Capability teams, Creative Effectiveness, The Kitchen (our internal agency), and Global L&D to ensure our learning tools meet the nuanced needs of markets around the world.
- Design and execute internal communication plans that drive excitement and adoption of our global marketing playbooks.
Benefits
Skills
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