Sr. Communications and Marketing Manager

About the Bloomberg Center for Public Innovation

The Bloomberg Center for Public Innovation at Johns Hopkins University (the Center) seeks a Sr. Communications and Marketing Manager to lead a service-oriented communications unit facilitating the Center’s support for city leaders and public innovation practitioners, including training experiences, peer learning opportunities, and research that advance the field of public innovation. The Senior Communications and Marketing Manager leads a team that reports to the Deputy Executive Director and coordinates closely with multiple internal and external stakeholders to ensure messaging and outreach strategies are executed flawlessly and achieve intended impact. With a goal of continuous improvement, the manager and team are expected to be responsive to ongoing feedback from Center and divisional leadership, funding partners, and the global community of cities and public innovation practitioners the Center supports.

The first of its kind in the world, the Bloomberg Center for Public Innovation at Johns Hopkins aims to advance the field of public sector innovation by marrying cutting-edge practice with world class research to transform the culture of government, deliver exceptional results for residents, and inspire trust in public service. The Center is housed within the new Johns Hopkins School of Government and Policy.

Role Overview

The Senior Communications and Marketing Manager is responsible for the communications and marketing activities for the Bloomberg Center for Public Innovation. The position provides leadership and utilizes professional experience to leverage the skills and knowledge of related professional staff.

The Senior Communications and Marketing Manager provides senior-level leadership on communication and marketing strategies for strategic initiatives across the Center and devises a cohesive messaging plan. Leads a team of communications professionals and is responsible for the planning, development, and implementation of marketing strategies, communications strategies, and public relations activities, both external and internal.

Specific Duties & Responsibilities

• Create, implement, and measure the success of a comprehensive marketing, communications, and public relations program (or a pre-defined combination of these functional areas) to enhance the image and position of the designated area within the marketplace and the general public.
• Facilitate internal and external communications ensuring alignment with the broader school and university strategies.
• Oversee editorial direction, design, production, and distribution of publications.
• Coordinate the appearance of print and electronic materials, e.g. letterhead, use of logos, brochures, etc.
• Provide counsel to project teams on marketing, communications, and public relations, and manage the associated marketing and communications staff assigned to these projects.
• Ensure that the Center and associated projects regularly conduct market research and coordinate and oversee this activity.
• Monitor trends and ensure implementation of best practices.
• Lead projects including cause-related marketing and special events.

Planning and Budgeting

• Develop short and long-term plans and budgets for the marketing/ communications/ public relations program and its activities, monitor progress and evaluate performance.
• Report progress to the relevant project leaders and leadership team.
• Provide input and recommendations on short and long-term goals and objectives to the leadership team.
• Develop, implement and monitor systems and procedures necessary for the smooth operation of the marketing/communications/public relations functions, including staff management.
• Keep informed of developments in the fields of marketing, communications, public relations, governance, and organizational strategies and integrate this information to ensure the center/department operates with initiative and innovation.

Organizational Strategy

• Work with staff to develop and maintain a strategic perspective based on marketplace and constituent needs and satisfaction, organizational direction, program and services, and decision-making to maximize the impact of activities for the Center.
• Ensure that the mission and vision of the Center are incorporated and promoted in all activities.
• Act as an internal consultant to bring attention to, and ensure progress toward, institutional priorities.

Managing

• Maintain and promote a culture of high-quality work and efficiency that attracts, retains, and motivates staff and volunteers.
• Recruit, train, supervise, support, develop, assign tasks, monitor progress, and guide staff and volunteers.
• Lead and manage a team.
• Manage the relationship with, and satisfaction of, key stakeholders and partners.
• Effectively enable staff to promote the Center by:
  • Transmitting the Center values, vision and direction.
  • Engaging people in the purpose of the center/department and respective projects.
  • Respecting and using the skills, expertise, experience and insights of staff and volunteers.
  • Providing direction and resources, removing barriers and helping develop skills.
• Other duties as assigned.

Additional Duties

• Serve as the main point of contact to the Center’s funder for communications needs and inquiries.
• Ensure close coordination with practices across the Center, leadership at the School of Government and Policy, and key partners to align messaging and outreach.
• Work closely with practices across the center, executive leadership, and key partners to proactively source, develop, and promote stories that show the impact of the Center’s work with cities.
• Act as lead brand ambassador and model for high quality communications with consistent messaging, targeted audiences, and fidelity to partners

Minimum Qualifications

• Bachelor's Degree in a related field.
• Five years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/ graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Ten to fifteen years of experience developing and executing high-quality and highly responsive marketing and communications strategies in a demanding, multi-stakeholder environment.
• Exceptional ability to synthesize and translate complex qualitative and quantitative data into strategic insights and compelling stories for target audiences in the public sector.
• Strong proficiency in client relationship management systems, data asset management, programmatic information, and contact and email marketing tools.
• Extensive experience and strong ability to manage strategic partnerships with transparency, accountability, and proactive communication to ensure alignment.
• Demonstrated ability to move fluidly between strategic analysis and deeply operational execution.
• Self-starter who thrives in a collaborative team environment and takes pride in delivering high-quality, timely communications.
• Highly organized, detail-oriented, and composed under pressure.
• Able to manage sensitive issues with discretion and judgment.

Technical Qualifications Or Specialized Certifications

• Computer literacy in word processing, database management and web-page layout.
• Familiar with social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn).
• Familiar with social media reporting (analyzing organic and paid performance).
• Knowledge of interactive web features including survey, video, audio, and animation components.
• Proficiency with web and paper-oriented design tools such as Adobe products (Illustrator, InDesign, Photoshop Acrobat), and Microsoft products (Word, Excel, PowerPoint).
• Understanding of cloud-based applications such as Basecamp, Mailchimp and Eventbrite.

Additional Information

• Classified Title: Sr. Communications & Marketing Manager
• Job Posting Title (Working Title): Sr. Communications and Marketing Manager (Bloomberg Center for Public Innovation)
• Role/Level/Range: L/04/LD
• Starting Salary Range: $75,800 - $132,600 Annually (Commensurate w/exp.)
• Employee group: Full Time
• Schedule: Monday - Friday 9am-5:30pm
• FLSA Status: Exempt
• Location: Hybrid/Homewood Campus
• Department name: Bloomberg Center for Public Innovation
• Personnel area: School of Government & Policy