Sr. Content Marketing Manager

Position Summary

Penn Foster Group is seeking a strategic, highly creative, and performance-minded Sr. Content Marketing Manager to lead the Content Marketing team - the “voice” of the brand. In this role, you will set and drive a content vision that builds trust, expands reach, and moves prospective learners through the funnel with the right message at the right moment, grounded in a strong SEO and AI-optimized discovery foundation. Reporting to the Sr. Director of Consumer Marketing, you will lead a team and elevate how we use content across owned and earned channels including web experiences, blog and resource hubs, video, social and community platforms, email/SMS journeys, and conversion-focused landing pages to fuel growth. You will translate brand and product strategy into scalable content frameworks that improve relevance, personalization, and performance by audience and funnel stage. Success in this role is defined by measurable increases in organic visibility and traffic quality, stronger engagement and conversion by stage, and a more efficient, high-impact content engine through smart reuse and continuous optimization.

Essential Job Functions