Sr Data Analyst

Job Description

• Collecting data from internal and external sources, ensuring accuracy, and removing duplicates or errors.
• Applying statistical and analytical techniques to identify trends, correlations, and anomalies.
• Creating dashboards, charts, and reports using tools like Excel, SQL, Python, and Tableau to communicate findings to stakeholders.
• Translating complex datasets into actionable recommendations for business strategy, marketing, or operations.
• Working with cross-functional teams, including project managers, business analysts, and marketing, to understand data needs and develop solutions.
• Ensuring compliance with data management policies, maintaining data integrity, and supporting data architecture and modeling efforts.

Skills and Qualifications

• Proficiency in SQL, Excel, Python, R, and data visualization tools like Tableau or Power BI.
• Ability to interpret complex data, identify patterns, and provide actionable insights.
• Translating technical findings into clear, business-friendly language for stakeholders.
• Understanding of business processes, KPIs, and regulatory requirements, especially in marketing.
• Willingness to adopt new tools, programming languages, and Big Data techniques.
• Knowledge of marketing data sets like Google Analytics, Social Media Platforms, Salesforce, Marketing Cloud and Customer Data Platforms.