Senior Field Marketing Manager

About the opportunity

Customer Base Field Marketing at Dayforce partners directly with customer-facing teams to drive engagement, pipeline, and expansion within key accounts and segments. This Senior Field Marketing Manager role owns the marketing strategy and execution across the Americas for a defined region, segment, or program, translating business priorities into targeted, high-impact programs. You’ll work closely with Sales, CSM, and cross-functional marketing teams to design and deliver programs that move accounts forward. This is a hands-on role that requires strong judgment, attention to detail, and the ability to operate effectively in a fast-paced, evolving environment.

What you’ll get to do

• Own the customer base field marketing strategy and plan for your region, segment, and/or program, aligned to business and revenue goals
• Own and evolve a defined program or motion (e.g., account-based, regional, and/or segment-focused), including strategy, execution, and performance
• Design and execute targeted programs across priority accounts, including digital, in-person, and/or integrated campaigns
• Partner closely with Sales and CSM leadership to align on account priorities, engagement strategy, and expected outcomes
• Build trust and credibility with Sales, CSM, and cross-functional stakeholders, driving alignment and gaining buy-in across teams
• Translate broader marketing programs into relevant, localized activations that drive impact within your segment and/or motion
• Act as the connective layer between field teams and marketing, ensuring alignment, clarity, and follow-through
• Act as a strategic marketing partner to Sales, CSM, and cross-functional teams, providing informed guidance on how marketing can most effectively support revenue goals
• Track program performance, pipeline impact, and engagement signals, using insights to optimize and inform future strategy
• Apply strong judgment in evaluating and prioritizing program requests and investments, balancing impact, effort, and resources to focus on highest-value opportunities
• Drive end-to-end execution of programs, managing timelines, dependencies, budgets, and stakeholders with a high level of accuracy and accountability
• Contribute to business review meetings and planning cycles with clear, data-backed insights and recommendations

What success looks like

• Consistent contribution to pipeline and expansion within your region and/or program
• Strong alignment and trust with Sales and CSM stakeholders
• Programs are executed on time, on budget, and with high attention to detail
• Clear visibility into performance, with the ability to adjust strategy based on results
• Ability to prioritize effectively and focus on what drives the most impact

Skills and experience we value

• 10+ years in B2B marketing, with experience in field marketing and/or ABM roles
• Strong understanding of how marketing supports sales and revenue growth
• Proven ability to build and execute integrated marketing plans tied to business outcomes
• Experience running both digital and in-person marketing programs and campaigns
• Comfortable working in a cross-functional, matrixed environment with multiple stakeholders
• Strong analytical skills, with experience using tools like Salesforce, Marketo, PowerBI, Demandbase
• High attention to detail across planning, execution, and follow-through
• Clear communicator, able to translate strategy into actionable plans and align stakeholders
• Travel +/- 20%

What would make you really stand out

• Ability to distill complex problems into clear, actionable strategies
• Strong commercial instinct, with a clear understanding of where to focus to drive pipeline
• Deep experience shaping and leading account-based marketing strategies, including account selection, prioritization, and engagement approach
• Experience marketing to HR, payroll, and/or finance audiences, with a strong understanding of HCM and/or HR technology and the ability to translate capabilities into relevant narratives
• Track record of making high-quality prioritization decisions within competing priorities
• Ability to create clarity and momentum in ambiguous situations, driving initiatives forward without defined playbooks
• Ability to make confident decisions and move forward even when data is incomplete or evolving