Creative Strategy and Performance Content Lead

Overall Responsibilities

• Own the creative strategy and performance content system that drives conversion and revenue across TikTok Shop, paid social ads, and social commerce channels.
• Partner closely with the Sr. Manager, Affiliate Marketing to ensure content direction is grounded in high‑conversion practices, constant testing, and rapid iteration.
• Develop and produce content for both organic creator distribution and paid media, turning performance insights into repeatable creative frameworks that scale GMV.

Specific Key Responsibilities & Duties

Performance‑Led Creative Strategy

• Partner directly with the Sr. Manager, Affiliate Marketing to align content direction with affiliate performance, GMV, and conversion goals.
• Define winning content formats, hooks, and storytelling frameworks based on performance data.
• Build a repeatable creative system that supports organic affiliates, ambassadors, and paid media.

Testing, Iteration & Optimization

• Lead continuous testing across organic, affiliate, and paid ad content.
• Analyze performance across CVR, CTR, retention, CAC, and GMV per video.
• Rapidly iterate creative based on data, affiliate feedback, and platform trends.
• Create tight feedback loops between content performance and revenue outcomes.

Creator Enablement & Feedback

• Develop clear, high‑converting briefs for creators informed by affiliate and ads performance.
• Provide direct feedback to creators to improve hooks, framing, and conversion drivers.
• Translate winning creator content into scalable templates for broader deployment.

In‑House Content & Paid Ads Production

• Concept, produce, and iterate in‑house content for paid social ads (TikTok, Meta, etc.).
• Support the strategy and development of organic social media content strategy to enhance the performance of the social media postings.
• Use in‑house production to rapidly test hooks, offers, and messaging organically before scaling through creators.
• Build and maintain a performance‑backed library of proven hooks, formats, and ad angles.

Trend & Platform Fluency

• Stay ahead of TikTok and paid social trends while keeping content performance‑driven.
• Ensure content remains platform‑native, culturally relevant, and conversion‑optimized.

Knowledge, Skills & Abilities Requirements

• 5–8+ years of experience in content strategy, performance creative, or growth marketing.
• Proven track record driving measurable revenue through short‑form video and paid ads.
• Strong understanding of TikTok Shop, affiliate content, and paid social conversion mechanics.
• Hands‑on, highly iterative, and comfortable producing content directly.
• Strong analytical instincts paired with creative judgment.

Success Metrics

• Improvement in CVR, CAC efficiency, and GMV per video
• Speed and impact of creative testing across organic and paid channels
• Development of repeatable, high‑performing content and ad formats
• Measurable lift in affiliate, creator, and paid ad performance